Blu-Ray Sales Expected To Triple In 2009 What Does This Mean Help Me

[RustyK94]

So if sales triple and given Blu-Rays current market share where looking at a healthy 30% of the home media market correct?

If that's the case by the end of 2010 Blu-Ray should over take DVD sales.

Or im i getting way over my head.

[Clark Kent]

I assume they mean to project that unit sales of Blu-rays will triple in 2009. If dvd sales remain static in 2009 (a bad assumption probably), Blu-ray will be closer to 15%-20% of overall dvd sales. In 2008 Blu-ray sold approximately 5% of overall dvd sales.

[RustyK94]

Originally Posted by Clark Kent

I assume they mean to project that unit sales of Blu-rays will triple in 2009. If dvd sales remain static in 2009 (a bad assumption probably), Blu-ray will be closer to 15%-20% of overall dvd sales. In 2008 Blu-ray sold approximately 5% of overall dvd sales.

Yeah well that's cause there's well over 60,000 titles on DVD against 1,100 Blu-Ray discs.

Im taking about new sales.

[Blu Titan]

Blu will not overtake DVd unti late 2010 early 2011. More sales = more releases = lower BD movie prices.

[RustyK94]

Originally Posted by Blu Titan

Blu will not overtake DVd unti late 2010 early 2011. More sales = more releases = lower BD movie prices.

I did say by the end of 2010 this is all a little confusing sometimes so im just checking i have my facts right before i jump to conclusion.

[crazyBLUE]

With the mass of BLU-RAY player's sold over the holiday's , I would think that this should be A great year for BLU sales !!

[alienofwar]

I hope so! I notice the Blu rays in my local Best Buy are slowly taking over the DVD shelves.

[assydingo]

the only thing we're waiting on is blu-ray to release faster methinks

[andyman1970]

Originally Posted by alienofwar

I hope so! I notice the Blu rays in my local Best Buy are slowly taking over the DVD shelves.

I was in my local Best Buy the other day to pick up Friday Night Lights and noticed the space for Blu-rays had went from 16 feet to 24 feet.

[Disco]

Originally Posted by RustyK94

So if sales triple and given Blu-Rays current market share where looking at a healthy 30% of the home media market correct?

If that's the case by the end of 2010 Blu-Ray should over take DVD sales.

Or im i getting way over my head.

There is less DVD sales all the time. While Blu Ray sales is increasing.
This is certain.

[kefrank]

I think there's some fuzzy math going on in this thread.

If unit sales triple as one prediction holds, the market share will not necessarily triple, because that percentage depends on what happens with unit sales of DVD. Unit sales of BD could triple and that could mean a greater than triple increase in market share, but it could also mean only a doubling of market share or less. "Experts" at CES were predicting that BD would have about a 40% market share by 2010 (presumably the end of that year).

What really matters to the companies involved is money. This year, according to the DEG, home video sales were $22.4 billion and sales of Blu-ray accounted for $750 million of that. If my math is right, then Blu-ray accounted for 3.3% of home video software revenue in 2008. Seems like kind of a small number, but $750 million was almost quadruple what it was the year before and that kind of growth is very encouraging to the industry, particularly when DVD sales are steadily declining.

I'm no expert, but I think 2009 will be a wonderful year for Blu-ray. In terms of market share, I think a reasonable estimate is that it'll average somewhere between 17 and 25% of (top 20) home video software unit sales in 2009. That would mean peak weeks of somewhere in the low 30s, which I think we could see in the fourth quarter.

[MattVollet]

Originally Posted by kefrank

If unit sales triple as one prediction holds, the market share will not necessarily triple, because that percentage depends on what happens with unit sales of DVD. Unit sales of BD could triple and that could mean a greater than triple increase in market share, but it could also mean only a doubling of market share or less. "Experts" at CES were predicting that BD would have about a 40% market share by 2010 (presumably the end of that year).

Presumably, though, people adapting blu within the next few years have some sort of love for movies (and thus movie buying) so wouldn't blu be STEALING market share from DVD then? Do you think this stat took that into consideration? Or is it just saying it was a 2%, it's going to be at 6%.

[Trekker4Life]

Hopefully it means more titles, much more. So far I'm disappointed that Blu-ray has a subdued role at CES 2009, and the titles have been coming too slow. I don't have a purchase on the slate until March/April.

[NAOQ]

I can't wait for all the upcoming titles! There are some cheezy ones like Tango and Cash coming up and some great titles like Silence of the Lambs. As far as I am concerned, let the floodgates open. I can't get everything I want right now but my Amazon wish list keeps growing. When I first mentioned BluRay, most people didn't know what I was talking about, but now, it's becoming more and more mainstream. It's not easy to be ahead of the curve and it is frustrating, but in about 3 more years or so, it will be the biggest seller.