What is your idea of 'Reference Level'?

[Dieselboy]

I know this question is probably more subjective than definative, but just the same what is 'your' definiton/idea of what people around here commonly refer to as 'reference level'?

Once in a while I really like to crank up a good movie when my wife's not around...I recently got the new blu ray of 'Heat' and was watching the infamous robbery scene pretty loud. I decided to get out the ol' SPL meter and see where it was at for point of reference- anyways it registered between 95 and 105db with my Elite reciever's volume set at +5.0DB- it could've gone a little louder (maybe another 5db), but this was about as loud as I wanted without it 'hurting' my ears so to speak. That and the neighbor's probably thought that World War III just broke out in my place!