Odeon will not boycott Alice in Wonderland after all.

[Lord_Stewie]

Hey,

Found this interesting article to share with you movie fans.

At first, it was a very nice Lewis Carrol’s adventure story that we all grew up with. Than, director Tim Burton decided to make kind of magical and imaginative twist on some of the most beloved stories of all time.

So, we got the chance to watch young lady Alice, while she returns to this fairy-tale world, trying to find her true destiny and, by the way, with her childhood friends, end the Red Queen’s reign of terror. Who would miss these adventures of Alice, knowing that the role of Mad Hatter belongs to Johnny Depp?!

So, everything started pretty well. The Walt Disney company had a lot of reasons to be satisfied, but in the same time, theatres were hoping for exactly the same thing, since we all know that normally, movies play in first-run theaters for up to 16 weeks.

But, at one moment Disney decided to cut the gap between the cinema release of Alice In Wonderland and the DVD release from 17 weeks to 12 weeks. And so the trouble between Disney and cinema chains in the UK officially started.

On Monday we heard that the largest cinema chain in UK – Odeon – will have to boycott Burton’s movie, because, as they said: “Odeon/UCI has invested considerable sums of money, especially in UK, over the past 12 months to install digital projection systems in its cinemas. The proposed reduction in the window on a high-profile 3D title like Alice in Wonderland undermines the investment made.”

That sounded like a good explanation, so, as we all guessed, the main problem was, as always, money. So, it was about right time for third side to show up, because the truth is that financial losses would be minimized if UK exhib Vue, the third-largest circuit, plays the film.

Cineworld, the second-largest circuit in UK, has already announced it will carry Alice. Seems like that could be a good solution for Disney, but not for Odeon, huh? And then, Thursday came, and miracle happened!

They finally agreed, and the show is ready! European multiplex chain Odeon and Disney resolved their dispute over the release in UK, Ireland and Italy of Alice in Wonderland.

That sounded like some very well-done commercial for both parts!

There you go. Negotiations were still taking place behind the scenes, resulting in today’s announcement of a compromise.

Show must go on, lucky thing they remembered it! And fans of this wonderland adventure in UK now don’t have any reason to be concern. Go out, and have fun guys!

So for the fellow Britons, this must be good news.

Enjoy.

[Blu Titan]

There too much money at stake for "boycotts". All part of the negotiation process.

[Rblu-Dblu]

I want the animated Alice on BD already!

[Lord_Stewie]

Originally Posted by Blu Titan

There too much money at stake for "boycotts". All part of the negotiation process.

It is and you are right. But there is a bigger story behind the curtain. I used to work for National Amusement, as management. Here is a little detail not so many know about.

National Amusements is owned by Paramount and their parent company is Viacom. What you guys don't know is that the head of Viacom (Redstone) has a massive issues with Murdoch of Fox (Can't share what they are). Anyways, for any Fox related releases there are always a 40 to 50% chance that National amusements would end up getting the movie either late or never. Few example: We received the Phantom Menace two weeks after its original release date. And for some reason some of our theaters nationwide (few of them) were able to get AVP and 2 while others don't get them.

Its just a matter of really "what is going on behind the curtains. "

[OrlandoEastwood]

I got a seven letter word that starts with "P" and ends in "S". I thought they'd do it, too.

[Atreyu]

I would kill to have the old live action Alice In Wonderland where W. C. Fields played Humpty Dumpty. I saw it once as a kid on TV but never since then.

[Duffy12]

Foggy was right.


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