Blu-ray Technology Up and Running

[McBain]

"BlueRay Technology opens new downtown production center"

http://www.kxly.com/news/?sect_rank=...story_id=15553

[monkyman]

That's cool, 12 mill to build and expects 25 mill revenue the first year.

[Pestilence]

Man this sounds like real good news for HD DUD, Toshiba/MS must be really crying tears of joy.

[Petra_Kalbrain]

I don't know about all of you folks on this forum, but anyone who writes an article and misspells the technology that they are talking about doesn't hold too much credit in my book! In fact, because of the MAJOR error in her headline, I didn't even read beyond it. I wonder if that happens all throughout the article.

UPDATE: I retract my rant... decided to check consistency of her error and it turns out that she was talking about A COMPANY CALLED "BlueRay Technology". My apologies folks.

[blu-rayfan101]

Wow, so we could see more stock of blu-ray movies and availability bevause of more discs being produced. Wow, 18 000 and want to expand to 100 000 thats alot of discs.

[PaulGo]

Another article on this:

Is It My choice, Or Is It Yours?
By Dale Cripps on November 2, 2007

I wrote the piece (below) originally for High-Def.Org Magazine. It concerns the high-definition DVD format war High-Def.Org is a printed monthly magazine read by 20,000 professionals working in television and motion pictures. The article contains a highly personal view (certainly different from my partner Shane's) and one which I ask no one to follow...nor is it some official stand taking by HDTV Magazine. It would be misleading to say, however, that it was written without the hope of being an influence to putting to rest this dual format problem. How it falls is not too much of a concern for me (even if I push one way and it falls back to the other) but to end this "strike" a side must to be taken. I know some of you will think I am blindly biased for the side I did take and far too simplistic in my view while others will say that I finally see the light. The technology and arguments behind either format are challengingly good. But I have been in this predicting business for 25 years with a pretty good track record. I saw HDTV peeping up out of the ground in 1984 and said to everyone who would listen that it was good enough to sweep the world, and it is doing just that much as foreseen. I stood in opposition against every commercial and public telecasting business in the world when I started out. In this particular article I made a decision, perhaps, also not popular, but at least it is for one side all in the hopes of moving us past the barriers that have been erected by having two battle weary formats created to do essentially the same job. We know how to live with one format. Thirty five millimeter film has been a standard for more that one hundred years, and still comes with yearly improvements. We don't need the added burden two formats working in parallel provides. We need just one format and that is why I wrote the piece below. __Dale Cripps

++++++++++++++++++++++++++++++++++++++++++++++

The motion picture industry and consumer electronic manufacturers have asked me to decide which high definition DVD format will be used in the future. What? Why me? Well, I am a consumer. I read in the newspapers that the consumer, of all people, is to decide on which high-definition format will be used in the future. The professionals who developed it could not make up their minds before they went to market. I keep asking why they would leave such an important decision up to moi? They didn't offer me (the consumer) any such decisions for HDTV. After everything was decided they offered some compatible transmission/reception formats, such as the 720p and 1080i, but the selection of either did not isolate me nor leave me a potential technical orphan as does a decision for either of the high definition DVD formats. It seems to me that this kind of decision should be left to the experts. I didn't decide to have 60 cycle power frequencies for my home either and I am not the worse for wear. So, why is my decision so eagerly sought for this high-definition DVD format controversy?

Well, since they insist that it is my job as the consumer I best get on with it decisively. The good news is that to me it makes very little difference which format is selected. Either has its own cost of entry to me and each has an advantage here or there. And, they are both getting cheaper. When I (the consumer) make a decision the big commodity makers will produce it at a fraction of what either sells for now. So, I cannot find "cost" as a reason to choose one over the other. Nor can I find picture quality the differentiating reason to choose one over the other (and I have a 104 inch wide screen and great front projector that shows everything). Fancy features never have impressed me and I see by various surveys that I am not alone. Yes, of course, I do like some features, but I don't see why one format should outdo the other in features unless it has something to do with capacity.

So, if it's not picture quality nor features, then my format decision has to be based on something else. I had heard that the higher cost of professional entry for the Blu-ray pressing plants was a clear-enough reason to choose HD DTV. You can modify existing DVD plants to press HD DVDs. So, I went to Spokane, Washington this weekend to see the newly formed BlueRay Technologies LLC Company. They are a private firm with IPO ambitions whose principals have been big in standard DVDs for years and they have just invested in three Blu-ray disk making and pressing machines. They also have several HD-DVD pressing machines. They laugh heartily and long at the notion of cost being a barrier or any cause at the pressing plant level for dismissing the Blu-ray. They have invested millions with this confidence in the format. The one Blu-ray machine I saw working as forming and stamping out 18,000 finished BD copies per day with a 16,000 copy good yield. It took minimal human attention to create this massive stack of $1.50 to $2.00 each disks. The defects were caused, said the plant manager, James Schumacher, from impurities in the raw materials and are not an inherent flaw in the machinery or its design. He explained that these raw materials are not yet purchased in large enough quantities to be refined and commoditized. The Spokane Company is prepared to convert their HD DVD making equipment to standard DVDs once Blu-ray is a clear consumer choice, or as orders dictate.


So, based on the little I do know, I (the consumer) make Blu-ray the high-definition format of choice! Now, please don't throw any sharp objects at me or denounce me as a heretic Satanist. In the end capacity and headroom for future growth within a still-immature format is what won me over ... just as it did with HDTV (when an extension of NTSC in the form of EDTV was under consideration). Let's end the needless controversy and get on with serving the public with a tight focus on one outstanding format. If you don't like my choice, take away my option to choose. Return that responsibility to the professional ranks where it has always belonged and stop asking unqualified people to do your work. Or, take this decision, unqualified as it may be, and run with it.

Dale Cripps
Founder and Co-publisher
HDTV Magazine

http://www.hdtvmagazine.com/articles...s_it_yours.php