The "uninformed" mom effect

[stockstar1138]

Please do not take the following to be sexist, as it is not intended to be. Ive had this theory for a while that when day and date childresn's movies come out they do better than I expected, espcially for a niche market that is geared towards 18-40 years old men. I think it is perfectly reasonable to think mom's are picking up blu-rays for their kids on accident without any knowledge whatsoever of the format. a lot of stores don't have that clear of a section marked off fo hd and a lot of stores have endcaps that blu-ray is one of the first things you see. i just can totally see a mom seeing the blu version first, picking it up, checking out, and continue shopping, completely oblivious to what they just bought. with more mature movies, mothers don't usually buy those for their kids and i feel like people who watch 300 over cars tend to be more tech savvy and would at least know the blu ones won't play on my dvd player. thoughts? once again i apologize if you found this to be offensive.