Didn't see the "LCD 120hz effect" in Plasmas

[Omix]

Hi to all,
Last weekend I visited a new BestBuy store here in Guadalajara, Mexico, because I am looking for a 37-42" LCD or Plasma.

I noticed, finally in live, the effect of the 120/240hz LCDs that makes the movement of things more natural. (Good for this LCDs feature)

Then I started to check Plasmas, but I got a little disappointing when I found that no Plasmas in the store had this effect. (Of course I have learned that Plasmas don´t need more Hz because It is a different technology.)

So, until now and for what I have seen, LCDs of 120hz look better than Plasmas.

Anything to say Plasma fans?
Did I miss something?

thanks in advanced.