Apparently Toshiba is really STUPID

[MerrickG]

Toshiba Corp.'s (6502.TO) Toshiba America Inc. unit said it will increase its marketing campaign this month for HD DVD, following the recent move of Warner Bros. and other studios to the Blu-ray format.

The maker of HD DVDs said it will launch joint advertising campaigns with studios and "extended pricing strategies" will begin in mid-January.


http://money.cnn.com/news/newsfeeds/...0_FORTUNE5.htm


How ****ing stupid are these *******s??? The BDA needs to kill these f********.

[Manco]

LOL!! How to sell even MORE discs that don't play in standard DVD players.

[richard lichtenfelt]

Could just be an attempt to sell the rest of their inventory without it looking like a liquidation.

[PeechCobblerPie]

language necessary?

[actionhank]

Originally Posted by merrick97

How ******* stupid are these *******s??? The BDA needs to kill these ****ers.

Nice language... mods must be asleep

[cakefoo]

You get what you pay for. And the customer knows this.

[MerrickG]

MODs delete this thread. Ookie made his thread about this one minute before I did.

[JohnGalt]

Originally Posted by merrick97

Toshiba Corp.'s (6502.TO) Toshiba America Inc. unit said it will increase its marketing campaign this month for HD DVD, following the recent move of Warner Bros. and other studios to the Blu-ray format.

The maker of HD DVDs said it will launch joint advertising campaigns with studios and "extended pricing strategies" will begin in mid-January.

Calling in a bit of the contractual commitment from Paramount no doubt. Likely as not the lion's share of that $150M deal called for Toshiba to contribute xx% to these sorts of co-branding campaigns. Which, of course, implies a financial commitment from the studios as well. Thus Toshiba appears to me to be making a last-ditch effort to sell HD-DVD and doing so at least partially on their partner's dime.

[onyxx]

Effective yesterday, the HD-A3 MSRP has dropped to $149.99, the 1080p-capable HD-A30 to $199.99, and the top of the line HD-A35 to $299.99. Combined with an extended "perfect offer" of 5 free HD DVDs with every purchase, Toshiba's HD DVD Concierge service, and a sudden 50% off sale on Amazon, it seems this format will not go quietly into the dark.

http://www.engadgethd.com/2008/01/14...ftware-prices/

[Grubert]

Originally Posted by onyxx

http://www.engadgethd.com/2008/01/14...ftware-prices/

Very apt picture to accompany the story:



Out of sheer stubbornness, Ahab didn't mind sinking his ship and getting his crew killed as long as he took Moby Dick with him.

[Zyclone]

Originally Posted by Grubert

Very apt picture to accompany the story:



Out of sheer stubbornness, Ahab didn't mind sinking his ship and getting his crew killed as long as he took Moby Dick with him.

yeah but that damn whale sure did have it coming.

[Terjyn]

I'm genuinely surprised Toshiba's stockholders have not forced them to stop the bleeding, especially after how pathetically the last quarter's results were...which led to Warner dumping them.

This can not last.

[Dynamo of Eternia]

Originally Posted by actionhank

Nice language... mods must be asleep

Well, the mods are human beings and can't be here to catch every little thing 24/7. But what I don't understand is why this site doesn't have filters or whatever installed to automatically edit out certain words with astrixes when they are posted.

I know other more niche web forums that don't get nearly the amount of traffic that this place gets that have this kind of thing in place, so it can't be THAT costly or complicated to impliment. It would make things much easier for everyone.

[sj001]

Inventory dump. There is no digging out of the hole they are in.

[camper]

Toshiba gets a pretty nice royalty with every DVD sold. HD-DVD, the natural progression, probably gives the same royalty. Blu Ray produced films don't provide that royalty to Toshiba, as it is a different technology. Toshiba has a pretty big piece of pie they want to protect, and they have a lot to lose by throwing in the towel.

~Camper

[tron3]

Originally Posted by richard lichtenfelt

Could just be an attempt to sell the rest of their inventory without it looking like a liquidation.

At first I thought so. Since the announcement, Toshiba has had time tor regroup. All indicators point to Universal and Paramount becoming neutral. So, Toshiba is just adjusting market prices to expectations.

Yes, I know, it's stupid to pretend they still have a chance in this game. But I won't even mention the alternative which might give them ideas on how to screw with blu-ray.

[Sylin]

Originally Posted by Terjyn

I'm genuinely surprised Toshiba's stockholders have not forced them to stop the bleeding, especially after how pathetically the last quarter's results were...which led to Warner dumping them.

This can not last.

I think this IS an attempt to stop the bleeding. The "pricing strategies" is just another term for "fire sale". They don't want to end up like Circuit City's DivX tech where there were tens of millions of dollars of DVD's that had holes drilled through them, and hundreds of millions in players that were "useless", before being promptly sent to the dump.

Ironically, CC's last-ditch attempt to salvage DivX player sales was the marketing tagline: "But they still play regular DVD's!" Sound familiar?

[bageleaterkkjji]

Originally Posted by camper

Toshiba gets a pretty nice royalty with every DVD sold. HD-DVD, the natural progression, probably gives the same royalty. Blu Ray produced films don't provide that royalty to Toshiba, as it is a different technology. Toshiba has a pretty big piece of pie they want to protect, and they have a lot to lose by throwing in the towel.

~Camper

they have already lost alot not throwing in the towel