EOY scorecard (BD 5.7m : HD DVD 3.2m) and top-selling titles

[Grubert]

Source: USA Today (1)

A. Overall number of copies sold

1. Cumulative sales by quarter (2)

Through      Blu-ray        HD DVD
03/31        832,500       359,300
06/30      1,600,000       795,000
09/30      2,600,000     1,400,000
12/30      5,700,000     3,200,000

2. Quarterly sales

Quarter      Blu-ray        HD DVD
Q1           832,500       359,300
Q2           767,500       435,700
Q3         1,000,000       605,000
Q4         3,100,000     1,800,000

B. Top selling discs

1. Aggregate by title (3)

#   Title                 Copies
1.  300                  472,400
2.  Planet Earth         294,300
3.  Transformers         239,100
4.  POTC: At World's End 219,300
5.  Harry Potter OOTP    179,500
6.  The Departed         171,800
7.  Casino Royale        169,800
8.  Bourne Ultimatum     162,300
9.  Spider-Man 3         145,300
10. Ratatouille          117,500

2. By SKU (4)

#   Title                 Copies
1.  300                  315,200
2.  Transformers         239,100
3.  POTC: At World's End 219,300
4.  Casino Royale        169,800
5.  Planet Earth         162,500
6.  Bourne Ultimatum     162,300
7.  300                  157,200
8.  Spider-Man 3         145,300
9.  Planet Earth         131,800
10. Ratatouille          117,500

xx  The Departed         106,700
xx  Harry Potter OOTP    100,000
xx  Harry Potter OOTP     79,500
xx  The Departed          65,100

Notes

1. Thanks to highdefdigest forum member CochiseGuy for first finding and posting this article.

2. The figures for the first three quarters came from Home Media Research (Q1, Q2, Q3). The figures for the fourth quarter come from the Redhill Group. Note that Judith McCourt, formerly Director Sales and Marketing for Home Media Research, now works at the Redhill Group, so it is very likely that she took her spreadsheets along with her.

3. Figures from the Redhill Group. These figures are higher than the Nielsen VideoScan figures leaked, and like the Home Media Research figures in the past, in all likelihood include sales outside Nielsen coverage.

4. These figures have been calculated from the aggregate sales figures listed above, and disaggregated using Nielsen VideoScan ratios.

[Iron Man]

Transformers and Bourne did really well on HD-DVD.

[bdLuvr]

Originally Posted by Iron Man

Transformers and Bourne did really well on HD-DVD.

I wonder how they will do when if it does become Blu? Or will it have the staying power...

[Deacon220]

I would have bought it if it would have been on Blu-Ray but if it's no on blue I don't buy it at all. When it comes out Blue I will buy it.

[plee]

Originally Posted by bdLuvr

I wonder how they will do when if it does become Blu? Or will it have the staying power...

probably at least x1.5 of DUD

[Grif32]

Pretty said only $300 million in HD sales for both all year.

And Blu Ray only outselled them LESS then the 2:1 ratio thats always been reported..

Time for BR Studio's to step-up and pump some more awesome titles out.

[unreal1080p]

239,100 Total copies for Transformer in 3 months.... Bunch a liars at Paramount said they sold 190,000 the first week Those fockers

Quarter________Blu-ray ____________ HD DVD
Q1________832,500 (70%)________ 359,300 (30%)
Q2________767,500 (64%)________ 435,700 (36%)
Q3_______1,000,000 (62.5%)______ 605,000 (37.5%)
Q4_______3,100,000 (63.25%)_____ 1,800,000 (36.75%)
Total_____5,700,000 (64%)________ 3,200,000 (36%)
SI_______ 6,100,000 (62%) _______ 3,700,000 (38%)

[Evil Engineer]

Nevermind the ratios. Look at the actual numbers.

The ratio stayed almost static between Q3 and Q4 BUT Blu-ray increased their sales by 2.1M discs in Q4 where as HD DVD only managed an extra 1.2M.

So Blu-ray increased their sales by almost a million discs over and above HD DVD in Q4. Those are the numbers that do the speaking if you are a studio, not the sales ratios.

[blu2]

Originally Posted by unreal1080p

239,100 Total copies for Transformer in 3 months.... Bunch a liars at Paramount said they sold 190,000 the first week Those fockers

Quarter________Blu-ray ____________ HD DVD
Q1________832,500 (70%)________ 359,300 (30%)
Q2________767,500 (64%)________ 435,700 (36%)
Q3_______1,000,000 (62.5%)______ 605,000 (37.5%)
Q4_______3,100,000 (63.25%)_____ 1,800,000 (36.75%)
Total_____5,700,000 (64%)________ 3,200,000 (36%)
SI_______ 6,100,000 (62%) _______ 3,700,000 (38%)

Good sign that the sales ratio was better in Q4 than Q3.

The Paramount impact was pretty much non-existant.

[The Don]

Originally Posted by Evil Engineer

Nevermind the ratios. Look at the actual numbers.

The ratio stayed almost static between Q3 and Q4 BUT Blu-ray increased their sales by 2.1M discs in Q4 where as HD DVD only managed an extra 1.2M.

So Blu-ray increased their sales by almost a million discs over and above HD DVD in Q4. Those are the numbers that do the speaking if you are a studio, not the sales ratios.

the ratio's were a HD-DVD fanboy argument..

they would say we didn't increase our lead....but when you look at discs sold...they got lambasted..

thank god that's all over...

[SGRSBSKIER]

Originally Posted by blu2

Good sign that the sales ratio was better in Q4 than Q3.

The Paramount impact was pretty much non-existant.

Actually it probably had a 2% difference in YTD and SI. Assuming a 60/40 split for TF that would have sold about 360k and I think its safe to say the other Paramount titles like Shrek 3 and Blades of Glory and Top Gun would have sold at least 40k combined, so Paramounts decision cost BD at least 400k in disc sales possibly up to 500k disc sales.

If 400k discs
YTD: 65.6:34.4 ---- SI: 63.7:36.3

If 500k discs
YTD: 66:34 ------- SI: 64.1:35.9

[blu2]

Originally Posted by SGRSBSKIER

Actually it probably had a 2% difference in YTD and SI. Assuming a 60/40 split for TF that would have sold about 360k and I think its safe to say the other Paramount titles like Shrek 3 and Blades of Glory and Top Gun would have sold at least 40k combined, so Paramounts decision cost BD at least 400k in disc sales possibly up to 500k disc sales.

If 400k discs
YTD: 65.6:34.4 ---- SI: 63.7:36.3

If 500k discs
YTD: 66:34 ------- SI: 64.1:35.9

There's no question Blu Ray would have done better with Paramount on board. However, Blu Ray still managed to increase market share from Q3 to Q4.

[darinp2]

Originally Posted by SGRSBSKIER

Actually it probably had a 2% difference in YTD and SI.

Transformers likely swayed a lot of player purchases, so had a much bigger effect than just its own sales. Paramount made their switch at a time when even common titles were selling at about 2:1 for Blu-ray (and I don't just mean the kind of titles that really target PS3 owners). If that switch hadn't happened and Toshiba didn't get anything else big like that to move in their favor, Q4 could have been quite a wipeout. As it ended up, Sony may have had to work a lot harder to sign Warner, but in the end the result will likely mostly be the same (all studios releasing on Blu-ray).

--Darin

[Firestreak]

3.2 Million HD DVD discs sold.

At $30 retail, 96 million dollars.

Paramount payout.

$150 million.

Getting your ass handed to you by a rival who didn't have to bribe studios for support?

Priceless.

[Tanman19az]

Didn't Pirates 3 come out in December? For having done so and to have sold 219,000 copies in a month. That, my friends, is incredible! If it had been out the same time that Transformers came out then Pirates would've ended up with more sales Don't ya think?

[PeteS]

Top 10 SF&F DVD Sales (from SciFi.com)
Source: Amazon.com, top-selling genre DVDs, 1/4/08

1. 300 (Blu-ray)
2. Lost season three
3. Ratatouille
4. Harry Potter and the Order of the Phoenix
5. Harry Potter and the Goblet of Fire (Blu-ray)
6. Harry Potter and the Prisoner of Azkaban (Blu-ray)
7. Harry Potter and the Chamber of Secrets (Blu-ray)
8. Resident Evil: Extinction
9. Harry Potter and the Sorcerer's Stone (Blu-ray)
10. Pirates of the Caribbean: At World's End

!

[X-Ninja]

Whats an HD-DVD?

[dialog_gvf]

Great stuff, as always.

Originally Posted by Grubert

3. Transformers 239,100

I wonder what we're supposed to think about Paramount's 2 week claim of 190K copies now?

[Icemage]

Originally Posted by blu2

There's no question Blu Ray would have done better with Paramount on board. However, Blu Ray still managed to increase market share from Q3 to Q4.

Bear in mind that if you just count Transformers, that would be most likely some 500,000 copies on Blu-ray had they stayed neutral, so the Paramount effect just kept the numbers stable instead of being totally lopsided.

If you want to see lopsided sales, wait until the first couple of weeks of 2008 Nielsen data starts rolling in. That's going to be some very fun reading coming soon.

[dialog_gvf]

Despite the downturn in DVD sales, the $23.7 billion total spending on home video dwarfs Hollywood's $9.6 billion box-office total for 2007.

To emphasize exactly what is as stake as people start holding off purchases waiting to go high-def, but not doing so because of the war.