Blu-ray revs up its marketing

[whippersnapper]

http://www.videobusiness.com/index.a...leid=CA6537034

Small Extract (Much More in Linked Article):

Blockbuster demos, 100 new titles among Sony's plans
By Susanne Ault -- Video Business, 2/29/2008

FEB. 29 | Having knocked down HD DVD, Blu-ray Disc supporters now are positioning their advanced format as the one to beat standard DVD, cable and satellite for high quality video delivery.

New marketing efforts will immediately start cropping up at retail. HDTV/PlayStation 3 demonstration displays have been set up at about 1,000 Blockbuster stores in recent weeks. A variety of BD films will be screened at the displays, which are slated to roll out to all Blockbuster outlets in the next couple of months, studio executives said.

“We need to spend very little time congratulating ourselves on winning the format war. I think the worst thing the industry can do is rest on its laurels,” Sony Pictures Home Entertainment president David Bishop said. “Going forward, the messaging will be that Blu-ray is the best possible experience. It’s six times superior in picture quality to [standard] DVD. And it’s just the flat-out best high-def experience when compared to cable or satellite.”

Sony also is working with retail to offer discounts on Blu-ray product bundles. During the week starting Feb. 24, for instance, Best Buy shoppers could save $700 when purchasing together a 40-inch Bravia LCDTV, a 40GB PS3, professional installation services and a choice of BD and PS3 game titles. The package costs $1889.96.