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Old 04-26-2008, 06:04 PM   #1
joeorc joeorc is offline
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Default Ubisoft Breaks Down Game Sales By Platform — PS3 Rises And Wii Drops

the install base argument against the playstation 3 for publishers to put exclusives on other platforms instead of the Playstation 3, i guess when it comes to Ubisoft thats not the case at all...Ubisoft

Posted by Stephen Totilo on 4/25/08 at 12:29 pm.

Which video game consoles do the people running a giant publisher like Ubisoft like the most?

Possibly the ones on which they can sell the most games.

Yesterday, as part of a sales announcement , the “Assassin’s Creed” and “Rainbow Six” publisher released statistics that show just which consoles help move the most games.

Ubisoft didn’t disclose raw sales figures but did reveal the percentage of the company’s game sales on each platform.

Lessons learned: Given that the PlayStation 3 accounted for 20% of the company’s sales last year, it’s clearly a meaningful machine to Ubisoft. But maybe not as much as the Xbox 360 and the DS, which contributed 26% each.

And what did the Wii do for Ubisoft last year?

You don’t want to know.

Still, you just might learn something about how well Ubisoft is or isn’t capitalizing off your favorite consoles. The numbers are below…

Breakdown of Ubisoft Sales By Platform

NOTE: The years below are Ubisoft’s fiscal years, which run from April through the end of the following March. So 2006/2007 ran from April 1, 2006 until March 31, 2007. And 2007/2008 ran from April 1, 2007 until March 31, 2008.

Nintendo DS
2006/2007 - Q4: 20% // Full Fiscal Year: 11%
2007/2008 - Q4: 27% // Full Fiscal Year: 26%

Game Boy Advance
2006/2007 - Q4: 3% // Full Fiscal Year: 5%
2007/2008 - Q4: 1% // Full Fiscal Year: 1%

GameCube
2006/2007 - Q4: 1% // Full Fiscal Year: 1%
2007/2008 - Q4: 0% // Full Fiscal Year: 0%

PC
2006/2007 - Q4: 10% // Full Fiscal Year: 16%
2007/2008 - Q4: 4% // Full Fiscal Year: 7%

PlayStation 2
2006/2007 - Q4: 15% // Full Fiscal Year: 16%
2007/2008 - Q4: 2% // Full Fiscal Year: 5%

PlayStation 3
2006/2007 - Q4: 5% // Full Fiscal Year: 2% (System not released until 11/06)
2007/2008 - Q4: 23% // Full Fiscal Year: 20%

PSP
2006/2007 - Q4: 4% // Full Fiscal Year: 5%
2007/2008 - Q4: 2% // Full Fiscal Year: 4%

Wii
2006/2007 - Q4: 14% // Full Fiscal Year: 14% (System not released until 11/06)
2007/2008 - Q4: 9% // Full Fiscal Year: 10%

Xbox
2006/2007 - Q4: 0% // Full Fiscal Year: 1%
2007/2008 - Q4: 0% // Full Fiscal Year: 0%

Xbox 360
2006/2007 - Q4: 29% // Full Fiscal Year: 28%
2007/2008 - Q4: 33% // Full Fiscal Year: 26%

Note that, across the board, Ubisoft’s sales were up, from $964 million to $1.32 billion.
Also, factor in the release of specific games as you interpret the numbers. Last year had “Assassin’s Creed.” The previous did not. Two fiscal years ago, Ubisoft had the hit “Red Steel” on the Wii. Last year it didn’t have anything that big.

***
http://multiplayerblog.mtv.com/2008/...and-wii-drops/

Last edited by joeorc; 04-26-2008 at 06:16 PM.
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Old 04-26-2008, 08:34 PM   #2
blu2 blu2 is offline
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Quote:
Originally Posted by joeorc View Post
the install base argument against the playstation 3 for publishers to put exclusives on other platforms instead of the Playstation 3, i guess when it comes to Ubisoft thats not the case at all...Ubisoft

Posted by Stephen Totilo on 4/25/08 at 12:29 pm.

Which video game consoles do the people running a giant publisher like Ubisoft like the most?

Possibly the ones on which they can sell the most games.

PC
2006/2007 - Q4: 10% // Full Fiscal Year: 16%
2007/2008 - Q4: 4% // Full Fiscal Year: 7%
Looks like PC gaming is doing even worse for Ubisoft!
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Old 04-27-2008, 05:53 AM   #3
warhawk21114 warhawk21114 is offline
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Well its nice to know that the PS3 is a valuable thing. As that 20 % is still a nice chunk of change that they have to respect. making 20% of your market mad, not a good thing.
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Old 04-27-2008, 06:11 AM   #4
Banjo Banjo is offline
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First and second parties' titles tend to thrive on Wii compared to third parties' titles. Besides, Nintendo already made a HUGEEEEE profit off the Wii so they don't have anything to worry about. They already got what they wanted.
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Old 04-27-2008, 02:06 PM   #5
Cyorg Cyorg is offline
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Only 6% diff between PS3 and 360? Why the hell do they shit on the PS3 then? I could understand if we held only like 5% or something but jeez...
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Old 04-27-2008, 06:20 PM   #6
hardcore_canadian hardcore_canadian is offline
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If you add the ps2 and ps3 together it's almost the same.... Even though you shouldn't do that whatsoever... It's just saying that the Playstation Brand is still Kicking It Old School.
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Old 04-27-2008, 07:56 PM   #7
akadkins akadkins is offline
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This is not surprising...nobody buys games for the Wii, unless they are Nintendo titles. It is a big moneymaker for Nintendo...but not software companies.
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Old 04-27-2008, 07:58 PM   #8
crazy25000 crazy25000 is offline
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Quote:
Originally Posted by akadkins View Post
This is not surprising...nobody buys games for the Wii, unless they are Nintendo titles. It is a big moneymaker for Nintendo...but not software companies.
Im surprised that third party developers havent dropped support for it yet.
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Old 04-27-2008, 08:13 PM   #9
mightypen mightypen is offline
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Quote:
Originally Posted by akadkins View Post
This is not surprising...nobody buys games for the Wii, unless they are Nintendo titles. It is a big moneymaker for Nintendo...but not software companies.
What the eff are you talking about?

60% of wii software sold in the US in the second half of 2007 (ie, the x-mas half) were published by 3rd parties.

http://www.next-gen.biz/index.php?op...1&limitstart=2
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Old 04-27-2008, 08:32 PM   #10
The Don The Don is offline
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Quote:
Originally Posted by mightypen View Post
What the eff are you talking about?

60% of wii software sold in the US in the second half of 2007 (ie, the x-mas half) were published by 3rd parties.

http://www.next-gen.biz/index.php?op...1&limitstart=2
I'd really like to see what those titles were....
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Old 04-28-2008, 06:42 AM   #11
Geonosis Geonosis is offline
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The problem with Ubisoft is releasing crud like Rayman Raving Rabbids 2 and charging $49.99 versus $29.99. It's a basic game, not worth the $50. Ubisoft needs to lower MSRP on those mass market titles and then people will buy.
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Old 04-28-2008, 08:10 AM   #12
Icemage Icemage is offline
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Two words to explain it: Assassin's Creed

That game sold multi-million copies, which pushed the PS3 numbers up a lot.

Raving Rabbids 2 was apparently not nearly as "good" (and I use this term somewhat loosely) as the original, and sales suffered despite what I would call a fairly brilliant marketing campaign.

2008 is going to be an interesting year, as Ubisoft is publishing the PS3-exclusive Haze. I don't think Haze will do all that well in such a crowded shooter genre, but I hope it does, as Free Radical are one of the best FPS developers out there (TimeSplitters).
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