Region Free Blu-ray Players?

[Lee Christie]

Since everyone agrees that region coding was a bad idea and a complete failure for DVD... and if you don't agree go ahead and say so... is there a way to get a multi region Blu-ray player to play any region Blu-ray? Or simply modify a common player, PS3, or Samsung or something, I know some DVD players had hidden menus to do that. So far I've only heard of hacks for PC programs. (Cyberlink etc.) Are we still going to have to wait a while until someone figures out the hardware players?

I'm sick of sitting around waiting for films like Juno, still not out until June (was April for Region A) and other awesome region coded films. It's cool that many back titles are region free, but what about the new films? Whatever happened to international trade? It's not like you're worrying about 240V/110V or 50Hz/60Hz, this is a damn disc with a bunch of ones and zeros saying "no you can't watch this film because you're a limey b*stard and you have to wait until June because we hate you!!!" </rant>