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#1 |
Senior Member
Jul 2010
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On the back of Morgan Spurlock's documentary,
The Greatest Movie Ever Sold(2011) was wondering if anyone is influenced by product placements in movies.The only thing I can remember coverting was the Omega Seamaster watch as worn by James Bond(limited edition of course) If actor X drinks a different Cola to the one I like,I ain't switching no matter how much I like actor X or the movie. ![]() |
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#2 |
Blu-ray Baron
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It actually takes me out of the movie for a brief moment if a character is drinking Space Cadet Cola instead of Coca-Cola. But when the camera lingers on a real product, that also takes me out of the moment.
Like in Frequency, when there's actually a shot on the stick of gum being unwrapped. Or Casino Royale, where Bond takes an extended look at his GPS even though the GPS shows the destination is straight ahead and right in front of him. |
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#5 |
Blu-ray Samurai
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Apparently product placement was born in 1981-2 when Mars Candy Company refused to allow Spielberg to feature their M&Ms in a little movie called E.T., allowing the nascent Reese's Pieces candy to capitalize and gain huge popularity.
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#7 |
Senior Member
Jul 2010
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#8 |
Senior Member
Jul 2010
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Take a look at David Lynch's views on product placement on YouTube(warning kiddies strong language)
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#12 | |
Banned
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"'Click', sponsored by Bed Bath & Beyond!...And look for "Hawaiian Punch and Wendy's presents 'Mr. Deeds', now on video!" |
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#15 |
Banned
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I'm reminded of what Bob Gale once stated, with regard to Robert Zemeckis' view on this subject. Gale said (paraphrasing), "Bob quit taking money from companies, in exchange for placement, because it carried the potential occurence of a lawsuit." He also said, "Bob and I didn't mind using various products in the [Back to the Future] films, if they were donated to us. But we didn't want to deal with money."
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#18 |
Banned
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(Probably because Zemeckis nearly DID get a lawsuit, after California Raisins objected to paying for a placement in BTTF1 and getting theirs via a bum on a park bench.)
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#19 |
Blu-ray Baron
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There was an incident with Jerry Maguire where the "F*** Reebok" line was originally "F*** Nike," but Reebok paid for product placement because at the end Rod Tidwell got a Reebok commercial, which was cut from the movie so Reebok sued.
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#20 |
Blu-ray Count
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The next James Bond movie will reportedly receive the most product placement money in history. It will reportedly receive $45 million for product placement. The highest amount ever received prior to this was $20 million for Minority Report.
http://screenrant.com/james-bond-pro...t-robf-113418/ Side note, but I find the most annoying product placement is done by Microsoft. Usually this is in TV, but I hate when I hear the line "Lets Bing it" when the characters need to search for something. I rarely see anyone use Bing, much less use that line. The other annoyance I have is when people are using laptops with the Microsoft logo on them. Microsoft doesn't make computers, so why do they pretend to on TV? |
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