Dark Knight smashes Iron Man record!

[RedIsNotBlue]

The Dark Knight moves 600,000 units on first day!

Customers in the U.S., Canada and the U.K. purchased 3 million copies of “The Dark Knight” on DVD and Blu-ray on Tuesday, the first day in stores. For a title to sell 1 million copies in a single day is considered strong.

Sales of next-generation Blu-ray discs alone totaled 600,000 on the first day, leading Warner Brothers to project Blu-ray sales will total 1 million by Saturday. In a surprise, Blu-ray sales were especially strong at grocery stores, indicating that the format is broadening beyond early adopters to more mainstream buyers, notably women.

“Numbers like these in this economic environment firmly establish Blu-ray as where consumers are headed,” said Kevin Tsujihara, president of Warner Brothers Home Entertainment. To compare, “Iron Man” held the previous single-day sales record for Blu-ray discs with about 250,000 sold.

Ron Sanders, president of Warner Brothers Home Video, said sales were strong enough to give him confidence about how the DVD business overall will hold up during a significant recession. “We are are blowing past all our internal projections,” he said.

Hollywood has been worried that home entertainment – the industry’s cash cow for a decade – will wilt along with consumer spending. DVD sales are down about 6 percent for the year, analysts say, but holiday sales are considered especially important. That’s because the entertainment and retail industries are making a big push to convert consumers to Blu-ray by deeply discounting players and because an array of blockbuster movies are set for release.

Warner Brothers was worried about DVD sales for “The Dark Knight” – which the studio is pushing as a Best Picture contender at the Oscars – and not just because of the economy. When movies do exceptionally well in theaters they sometimes underperform on DVD because so many people have already seen them, analysts say. Worldwide ticket sales for “The Dark Knight” stand at about $1 billion.

http://carpetbagger.blogs.nytimes.co...ight-campaign/

[TheForce8686]

https://forum.blu-ray.com/showthread.php?t=75256

3 pages and counting already on this.

Great News though.

[STARSCREAM]

Outstanding news.

[kok_man]

HULK SMASH!!!

opps... wrong thread

[mapledragon]

600k out of 3M, that's like...

20%.

if the ratio holds, we'll not only get our 1st 20:80 blockbuster new release, we'll also have our first 1M 1st week BD title. Not to mention the total for this week (out next friday?) will be a new high.

This 20% ratio is in the upper range of most estimates here..

[SOLIDSNAKE]

the dark knight for me is the best movie ever made.

[Blu-Curry]

I'm not suprised . I think we all saw this coming.

[P@t_Mtl]

Not exactly a great surprise is it?

I love this quote "In a surprise, Blu-ray sales were especially strong at grocery stores, indicating that the format is broadening beyond early adopters to more mainstream buyers, notably women."

I can't wait to go purchase my next HDTV at Loblaws

[QwikSand]

"Mamma" dethrones "Knight" on DVD sales chart

LOS ANGELES (Hollywood Reporter) – "Mamma Mia!" replaced "The Dark Knight" as the top-selling DVD in the United States, according to Nielsen VideoScan data issued Wednesday.
The Batman sequel, released December 9, remains the top-selling video release of the year, with an estimated worldwide total of 13.5 million units sold its first week out, 1.7 million of them on the nascent Blu-ray Disc format. On the Nielsen VideoScan Blu-ray Disc chart, "Dark Knight" remained the No. 1 seller for the second week. "The Mummy" debuted at No. 2, but generated only 30% as much sales activity on the high-definition format as "Dark Knight." Running a close third was "Mamma Mia!" with 28% of "Dark Knight" sales.

[MOE-GUNZ-JACKSON]

Who didn't see this coming

[fighthefutureofhd]

i didn't. i didn't think mama mia would dethrone the dark knight ever.

[DRC72]

The Incredible Hulk looks amazing on Blue-ray.

[Elandyll]

Originally Posted by QwikSand

"Mamma" dethrones "Knight" on DVD sales chart

LOS ANGELES (Hollywood Reporter) – "Mamma Mia!" replaced "The Dark Knight" as the top-selling DVD in the United States, according to Nielsen VideoScan data issued Wednesday.
The Batman sequel, released December 9, remains the top-selling video release of the year, with an estimated worldwide total of 13.5 million units sold its first week out, 1.7 million of them on the nascent Blu-ray Disc format. On the Nielsen VideoScan Blu-ray Disc chart, "Dark Knight" remained the No. 1 seller for the second week. "The Mummy" debuted at No. 2, but generated only 30% as much sales activity on the high-definition format as "Dark Knight." Running a close third was "Mamma Mia!" with 28% of "Dark Knight" sales.

Mamma Mia 28% of TDK sales? Almost as much as the new Mummy movie?

Either sales will have been extremely weak, or this could be another turning point in sales for a Romantic Musical Comedy on Blu Ray (not quite the usual dem).