Activision's Kotick: I'd Raise Game Prices Even More - Blu-ray Forum

Cyorg · 08-06-2009, 02:14 PM

And he had the nerve to attack the PS3 for it's price?!?!
I really wanted this game, but I don't think I'm going to buy it now.

Activision's Kotick: I'd Raise Game Prices Even More

Activision raised a lot of eyebrows last month with the revelation that Modern Warfare 2 will cost £55, but it's not enough for the company's CEO, Bobby Kotick. He wants all your money.

In Activision Blizzard's investor relations conference call, ActiBliz's bigwigs were asked by analyst Tony Gikas about their 'comfort level' regarding some of their more expensive games, with a nod to those that include expensive peripherals. The company's president and CEO of publishing, Michael Griffith, was diplomatic, noting "very strong retailer acceptance and support for all parts of our plan, including ... our price points".

Bobby, however, is not one to mince words. "And Tony, you know if it was left to me, I would raise the prices even further."

Apparently the £99.99 retailers are listing for Tony Hawk Ride and the $149 you'll pay for the 'prestige' release of Modern Warfare 2 (there's no solid UK price yet) aren't enough.

Sometimes, we're surprised Kotick can even see, with all those dollar signs in his eyes...

http://news.spong.com/article/18838/...ices-Even-More

Lord_Stewie · 08-06-2009, 02:18 PM

Quote:

Originally Posted by Cyorg

And he had the nerve to attack the PS3 for it's price?!?!
I really wanted this game, but I don't think I'm going to buy it now.

Activision's Kotick: I'd Raise Game Prices Even More

Activision raised a lot of eyebrows last month with the revelation that Modern Warfare 2 will cost £55, but it's not enough for the company's CEO, Bobby Kotick. He wants all your money.

In Activision Blizzard's investor relations conference call, ActiBliz's bigwigs were asked by analyst Tony Gikas about their 'comfort level' regarding some of their more expensive games, with a nod to those that include expensive peripherals. The company's president and CEO of publishing, Michael Griffith, was diplomatic, noting "very strong retailer acceptance and support for all parts of our plan, including ... our price points".

Bobby, however, is not one to mince words. "And Tony, you know if it was left to me, I would raise the prices even further."

Apparently the £99.99 retailers are listing for Tony Hawk Ride and the $149 you'll pay for the 'prestige' release of Modern Warfare 2 (there's no solid UK price yet) aren't enough.

Sometimes, we're surprised Kotick can even see, with all those dollar signs in his eyes...

http://news.spong.com/article/18838/...ices-Even-More

To simply put it. Why not Boycott Activision then. Just develop a sense of discipline. Then they may realize its better to have some profits rather than nothing.

TenaciousDHo · 08-06-2009, 02:25 PM

Wow. I usually assume that a CEO would think like that, but I'm surprised he actually said that.

Pissing off the people that buy your product is not a good business plan.

jono_0101 · 08-06-2009, 02:30 PM

not a good idea to let that kind of thing be known to the general public, we all know thats what he thinks, but youre just not supposed to say it

immortalchaos · 08-06-2009, 02:31 PM

I think he just won the Douchebag of the day award.

NARMAK · 08-06-2009, 02:34 PM

i can only hope a brick falls from above to his head & knock sense into him

We're in recession & everything is hiking in price which is ridiculous. Things should get cheaper or stay at current on games.

I think they should actually consider making games of good quality while trying to control costs instead of churning out rubbish that they don't see good returns on

Maximus · 08-06-2009, 02:34 PM

Activision can suck donkey balls. Already skipping on MW2, if he raises the price of MUA2 then I'll skip that as well...

Sony need to start plugging the hole that Activision leaves if they raise game prices. Basically this has to happen - Killzone 3 > MW3. If GG can pull it off then no trouble at all.

Hopefully once Acti ***** out COD too much IW will leave them like they did with EA and the quality of COD games will plummet just like MoH did when IW left EA. Also hoping that Marvel give their game rights to Capgod or EA, and Sony the Spiderman rights to SCEA so Santa Monica can make a kickass game after GoW3 is done.

TenaciousDHo · 08-06-2009, 02:39 PM

Quote:

Originally Posted by Maxpower1987

Activision can suck donkey balls. Already skipping on MW2, if he raises the price of MUA2 then I'll skip that as well...

Sony need to start plugging the hole that Activision leaves if they raise game prices. Basically this has to happen - Killzone 3 > MW3. If GG can pull it off then no trouble at all.

Hopefully once Acti ***** out COD too much IW will leave them like they did with EA and the quality of COD games will plummet just like MoH did when IW left EA. Also hoping that Marvel give their game rights to Capgod or EA, and Sony the Spiderman rights to SCEA so Santa Monica can make a kickass game after GoW3 is done.

I have no idea what you just said.

Sylin · 08-06-2009, 02:46 PM

Quote:

Originally Posted by TenaciousDHo

I have no idea what you just said.

+1... Max wins the Acronym-filled Post of the Day Award!

As for Kotick... even in the best economic times, that was a douchebag thing to say. But in a time when most industries are hurting, and gaming, by some miracle, is still posting profits because gamers are willing to sacrifice their hard-earned dollars for some joy, to even hint at raising prices is a slap in the face.

Props to Michael Griffith for being diplomatic!

AikonEnt · 08-06-2009, 02:51 PM

Quote:

Originally Posted by Maxpower1987

Activision can suck donkey balls. Already skipping on MW2

Amen to that. I wasn't that interested in MW2 anyway, now I certainly won't be buying it. Or any other Activision titles if I can help it.

Icemage · 08-06-2009, 02:53 PM

Quote:

Originally Posted by Maxpower1987

Activision can suck donkey balls. Already skipping on MW2, if he raises the price of MUA2 then I'll skip that as well...

Sony need to start plugging the hole that Activision leaves if they raise game prices. Basically this has to happen - Killzone 3 > MW3. If GG can pull it off then no trouble at all.

Hopefully once Acti ***** out COD too much IW will leave them like they did with EA and the quality of COD games will plummet just like MoH did when IW left EA. Also hoping that Marvel give their game rights to Capgod or EA, and Sony the Spiderman rights to SCEA so Santa Monica can make a kickass game after GoW3 is done.

Heh.

I'm buying Modern Warfare 2 specifically because I support Infinity Ward (I did not buy W@W because I think Treyarch are a bunch of mostly talentless hacks). I refuse to buy their collector's editions, though.

Ditto for Vicarious Visions and MUA2. Like the game, like the developer, hate the publisher.

I don't let my dislike for a publisher color my views of the games under their umbrella. If I did, I wouldn't have bought a single game from EA in the past decade (minus the last two years, when they've made an excellent turnaround).

Bobby Kotick can bite me, though. That man is a cancer.

Wreck · 08-06-2009, 03:50 PM

MW2 FTW ... I pay whatevers for QUALITY! I'll get my Money's worth even if it was $200! Although I'm settling on Hardened Edition most likely.

Ofcourse, its crap if he thinks he can bump prices on all Activision games including shite ones.

Rike255 · 08-06-2009, 03:54 PM

Never was interested in MW2, how much do new games usually go for in Europe and/or UK?

PA_Kid · 08-06-2009, 03:58 PM

Companies will charge what they think the market will bear. If you don't like it, don't buy it. If you do buy it - even if you cry all the way to the register - you are telling them they were right.

Marvel Comics did the same thing recently moving from 2.99 to 3.99 for a lot of books - and you know what? - as much as everyone complained, Marvel are selling basically at least as many books (if not more) than they were before.

We consumers actually have all the power here - we just allow ourselves to go along with what they do.

bandit29 · 08-06-2009, 04:00 PM

Thankfully I don't buy any Activison games. Bobby Kotick, tool of the week.

SleeperAgent · 08-06-2009, 04:00 PM

I'll agree that it was a ridiculous thing to say. With everyone losing money he should be happy with what he gets.

On the other hand, like Wreck said, I will pay a bit more for quality. The problem is though, when a game is lacking in said quality, the price doesn't start lower. Something like Modern Warafre 2 obviously got the best team working on it, they know their cash cows. But lesser games that don't have a huge fanbase or companies trying to break into the market should start off with titles at lower prices. Then more people would purchase at the lower prices, they could establish their target audience and charge more for the next quality game.

dereksworl · 08-06-2009, 04:06 PM

He must be thinking they have a ton of mega IPs or something. I mean MW2 yeah, and the Hero addicts, but besides that I can't even think of one Activision game i was planning on buying. Activision is not EA. he needs to get that through his head.

fsavoie · 08-06-2009, 04:28 PM

Quote:

Originally Posted by TheSoviet

On the other hand, like Wreck said, I will pay a bit more for quality. The problem is though, when a game is lacking in said quality, the price doesn't start lower..

But they often drop faster

Sponge-worthy · 08-06-2009, 04:41 PM

I suspect that purchasers of the MW2: Presitige Edition will be treated to a set of NVGs that will barely be worth the box they're packaged in, let alone any sort of good faith repair/replacement scheme on Activision's part.

Monkey · 08-06-2009, 04:47 PM

Not sure what else they publish but the COD series doesn't cut it compared to KZ2, Resistance and Bad Company.

08-06-2009, 02:14 PM	#1
Cyorg Special Member Member since:Jul 2007 Location:San Antonio, TX. PSN ID: Cyorg Blu-ray collection:62 Blu-ray reviews:1	Activision's Kotick: I'd Raise Game Prices Even More And he had the nerve to attack the PS3 for it's price?!?! I really wanted this game, but I don't think I'm going to buy it now. Activision's Kotick: I'd Raise Game Prices Even More Activision raised a lot of eyebrows last month with the revelation that Modern Warfare 2 will cost £55, but it's not enough for the company's CEO, Bobby Kotick. He wants all your money. In Activision Blizzard's investor relations conference call, ActiBliz's bigwigs were asked by analyst Tony Gikas about their 'comfort level' regarding some of their more expensive games, with a nod to those that include expensive peripherals. The company's president and CEO of publishing, Michael Griffith, was diplomatic, noting "very strong retailer acceptance and support for all parts of our plan, including ... our price points". Bobby, however, is not one to mince words. "And Tony, you know if it was left to me, I would raise the prices even further." Apparently the £99.99 retailers are listing for Tony Hawk Ride and the $149 you'll pay for the 'prestige' release of Modern Warfare 2 (there's no solid UK price yet) aren't enough. Sometimes, we're surprised Kotick can even see, with all those dollar signs in his eyes... http://news.spong.com/article/18838/...ices-Even-More Last edited by Cyorg; 08-06-2009 at 02:17 PM.

08-06-2009, 04:06 PM	#17
dereksworl Blu-ray Ninja Member since:Jan 2008 Location:Around Home Theater Gallery:18 Trading Score:1	He must be thinking they have a ton of mega IPs or something. I mean MW2 yeah, and the Hero addicts, but besides that I can't even think of one Activision game i was planning on buying. Activision is not EA. he needs to get that through his head. Last edited by dereksworl; 08-06-2009 at 04:43 PM.

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08-06-2009, 02:25 PM	#3
TenaciousDHo Active Member Member since:Mar 2008 Location:Chicago, IL 4K collection:80 Blu-ray collection:738 Blu-ray reviews:3 Trading Score:2	Wow. I usually assume that a CEO would think like that, but I'm surprised he actually said that. Pissing off the people that buy your product is not a good business plan.

08-06-2009, 02:30 PM	#4
jono_0101 Blu-ray Ninja Member since:Aug 2008 Location:St. Louis Blu-ray collection:164 Trading Score:7	not a good idea to let that kind of thing be known to the general public, we all know thats what he thinks, but youre just not supposed to say it

08-06-2009, 02:31 PM	#5
immortalchaos Active Member Member since:Jun 2009 Blu-ray collection:83 Blu-ray reviews: 1	I think he just won the Douchebag of the day award.

08-06-2009, 02:34 PM	#6
NARMAK Blu-ray Prince Member since:Feb 2007 Location:United Kingdom Blu-ray collection:141 Trading Score:18	i can only hope a brick falls from above to his head & knock sense into him We're in recession & everything is hiking in price which is ridiculous. Things should get cheaper or stay at current on games. I think they should actually consider making games of good quality while trying to control costs instead of churning out rubbish that they don't see good returns on

08-06-2009, 02:34 PM	#7
Maximus Super Moderator Top contributor Member since:Nov 2006	Activision can suck donkey balls. Already skipping on MW2, if he raises the price of MUA2 then I'll skip that as well... Sony need to start plugging the hole that Activision leaves if they raise game prices. Basically this has to happen - Killzone 3 > MW3. If GG can pull it off then no trouble at all. Hopefully once Acti ***** out COD too much IW will leave them like they did with EA and the quality of COD games will plummet just like MoH did when IW left EA. Also hoping that Marvel give their game rights to Capgod or EA, and Sony the Spiderman rights to SCEA so Santa Monica can make a kickass game after GoW3 is done.

08-06-2009, 03:50 PM	#12
Wreck Blu-ray Guru Member since:Jan 2008 Location:H-town To Indy PSNetwork: HERETOWRECK Trophy Level: (12) Blu-ray collection:249 Blu-ray reviews:7 Trading Score:58	MW2 FTW ... I pay whatevers for QUALITY! I'll get my Money's worth even if it was $200! Although I'm settling on Hardened Edition most likely. Ofcourse, its crap if he thinks he can bump prices on all Activision games including shite ones.

08-06-2009, 03:54 PM	#13
Rike255 Blu-ray Ninja Top contributor Member since:Jul 2007 Location:AB, Canada PSNetwork: Rike255 Home Theater Gallery:44 Blu-ray collection:57	Never was interested in MW2, how much do new games usually go for in Europe and/or UK?

08-06-2009, 03:58 PM	#14
PA_Kid Blu-ray Guru Member since:Jan 2008 Location:Dallas/Ft. Worth, TX	Companies will charge what they think the market will bear. If you don't like it, don't buy it. If you do buy it - even if you cry all the way to the register - you are telling them they were right. Marvel Comics did the same thing recently moving from 2.99 to 3.99 for a lot of books - and you know what? - as much as everyone complained, Marvel are selling basically at least as many books (if not more) than they were before. We consumers actually have all the power here - we just allow ourselves to go along with what they do.

08-06-2009, 04:00 PM	#15
bandit29 Blu-ray Ninja Member since:Jan 2009 Location:Chicago, IL Blu-ray collection:88 DVD collection:17 MA collection:3 Digital collection:117 Prime collection:1	Thankfully I don't buy any Activison games. Bobby Kotick, tool of the week.

08-06-2009, 04:00 PM	#16
SleeperAgent Banned Member since:Nov 2008 Location:Plateau of Leng 4K collection:19 Blu-ray collection:22 Trading Score:289	I'll agree that it was a ridiculous thing to say. With everyone losing money he should be happy with what he gets. On the other hand, like Wreck said, I will pay a bit more for quality. The problem is though, when a game is lacking in said quality, the price doesn't start lower. Something like Modern Warafre 2 obviously got the best team working on it, they know their cash cows. But lesser games that don't have a huge fanbase or companies trying to break into the market should start off with titles at lower prices. Then more people would purchase at the lower prices, they could establish their target audience and charge more for the next quality game.

08-06-2009, 04:41 PM	#19
Sponge-worthy Blu-ray Guru Member since:Apr 2009 Location:Southwest, USA PSN: Sponge-worthy Blu-ray collection:43	I suspect that purchasers of the MW2: Presitige Edition will be treated to a set of NVGs that will barely be worth the box they're packaged in, let alone any sort of good faith repair/replacement scheme on Activision's part.

08-06-2009, 04:47 PM	#20
Monkey Blu-ray Knight Member since:Sep 2006 Trading Score:31	Not sure what else they publish but the COD series doesn't cut it compared to KZ2, Resistance and Bad Company.

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