Toshiba advertising their HD DVD player in DiscHD channel - Blu-ray Forum

Rheologuy · 07-30-2007, 07:03 PM

I watch DiscHD channel a lot, and I think many HD TV owners do. Last night for the first time that I've seen there was a commercial for Toshiba's HD-DVD player touting it as "the way to see High-Def" or some such catch phrase. I hated to see it, but think they've made a very smart move there-- a new tactic in the war. Think the general viewing public don't know any better. BD CE Cos. need to counter this and quick IMO.

CptGreedle · 07-30-2007, 07:06 PM

I agree. BD needs to advertise more on TV and HD channels. I would love to see the Disney Blu-ray ad (Better than perfect). i am sure that there will be many Blu-ray commercials later this year since they are in a heated battle over the holiday shopping season. With more BD titles coming out than HD, I hope that there will be more ads as well.

buckshot · 07-30-2007, 07:26 PM

I hope they advertise more too. but if people can't find an hd dvd player anywhere in store I doubt it will matter how much an advertisement convinces them.

nhaase · 07-30-2007, 07:30 PM

I think the Disney mall tour for Blu-ray will be much better advertising than any commercial. People getting up close w/ BD will be very good.

WickyWoo · 07-30-2007, 07:40 PM

Disney Mall tour will definatley do far more

I'm hoping they have some nice coupon books

CptGreedle · 07-30-2007, 07:57 PM

Any word on how many malls and which ones?
And will that be advertised in some way?

whippersnapper · 07-30-2007, 08:02 PM

Quote:

Originally Posted by nhaase

I think the Disney mall tour for Blu-ray will be much better advertising than any commercial. People getting up close w/ BD will be very good.

It will be better for the consumers reached because it will be a more "intense" and impressionable experience. However, the numbers reached will not be great for the tour compared with national television advertising (even for relatively small, but important, channels such as the HD channels).

nhaase · 07-30-2007, 08:02 PM

Quote:

Originally Posted by CptGreedle

Any word on how many malls and which ones?
And will that be advertised in some way?

I think this site has a link, and hollywoodinhidef.com has the full story somewhere there w/ the lineup of malls. It's a very big tour.

Also, whipper, word of mouth works better w/ demos than w/ some commercial w/ michael imperioli.

Rheologuy · 07-30-2007, 08:32 PM

Think Whipper's right-- the mall display will no doubt be effective, but TV ads reach more people more often (same ads every day). They'd better do both and no messing around about it.

dialog_gvf · 07-30-2007, 08:39 PM

I think the key message that Blu-ray studios and BDA CE can get out there is:

ONLY ON BLU-RAY

Make it obvious and clear to the consumer they won't get Disney, Fox, MGM, Sony or Lionsgate if they choose HD DVD.

But, I think perhaps this message is already out there in the form of new release advertising:

"Available soon on DVD and Blu-ray Disc" and even "Available soon on Blu-ray Disc and DVD"

The Q4 releases are going to be absolutely devastating to HD DVD in this regard.

Gary

monkyman · 07-30-2007, 08:52 PM

There are very few malls the tour is going to compared to the number of malls. No mall in my state is getting the tour, only 18 total. See the bottom of the link.

http://www.letsgodigital.org/en/1551...l-bluray-tour/

richteer · 07-30-2007, 09:25 PM

Quote:

Originally Posted by dialog_gvf

But, I think perhaps this message is already out there in the form of new release advertising:

"Available soon on DVD and Blu-ray Disc" and even "Available soon on Blu-ray disc and DVD"

Yeah, I've seen a couple of those. I think the latter sends a far more powerful message than the former.

GasCat · 07-30-2007, 09:37 PM

The mall tour is a joke. How many of us approach booths at malls? I see one and head the other direction.

I noticed "Toshiba HD-DVD" is promoting "World Extreme Cagefighting" on VS., that will reach more people than the mall display. The mall display idea is that bad.

nhaase · 07-30-2007, 10:31 PM

Quote:

Originally Posted by GasCat

The mall tour is a joke. How many of us approach booths at malls? I see one and head the other direction.

I noticed "Toshiba HD-DVD" is promoting "World Extreme Cagefighting" on VS., that will reach more people than the mall display. The mall display idea is that bad.

Well, it's not a booth, and you know it will be close to the Disney store at those malls, and they will probably have signs in those stores and have the employees reminding you to go see it (that would be f'n great!). Have you seen the picture of it? As I said, it's not just a booth or anything. They've got multiple screens on the outside playing Blu-ray content, and a seating section for demos of some blu-ray stuff (probably Cars and POTC, among others).

It will definitely attract looks and interest. I don't think it will be the greatest thing of all time, but I think it will grab people, especially parents, since it has the big "Disney" logo on the very top, and they'll want to see what it's all about just because of that.

DrinkMore · 07-31-2007, 12:04 AM

Was this the one with the guy from Sopranos?

Thats the one I saw. Kinda cheesy if you ask me.

DJeffries · 07-31-2007, 12:11 AM

Just saw a generic Blu-ray ad on HDNet Movies!!!

GasCat · 07-31-2007, 02:55 AM

Quote:

Originally Posted by DJeffries

Just saw a generic Blu-ray ad on HDNet Movies!!!

That's what I like to hear!

LeoneFan · 07-31-2007, 02:56 AM

Forget the mall tour, the BDA needs to advertise on various TV channels. I see HDDVD ads on discovery channel quite often. The BDA's advertising department seems to be on vacation. You can only ride the coat tales of the PS3 for so long.

supersix4 · 07-31-2007, 03:48 AM

in my breach s-dvd they have a little insert that talks about hd-dvd lol not that they would dare compare it to BLU-RAY like Blu-ray does with them which seems to me means they know they arent that great

ReduxInflux · 08-05-2007, 08:00 PM

ive also seen a lot of hd-dvd advertisements in movie theaters before the previews start. blu-ray is absent. whats the deal?

07-30-2007, 07:03 PM	#1
Rheologuy Active Member Member since:Apr 2007	Toshiba advertising their HD DVD player in DiscHD channel I watch DiscHD channel a lot, and I think many HD TV owners do. Last night for the first time that I've seen there was a commercial for Toshiba's HD-DVD player touting it as "the way to see High-Def" or some such catch phrase. I hated to see it, but think they've made a very smart move there-- a new tactic in the war. Think the general viewing public don't know any better. BD CE Cos. need to counter this and quick IMO.

07-30-2007, 08:39 PM	#10
dialog_gvf Moderator Member since:Nov 2006 Location:Toronto Blu-ray collection:320	I think the key message that Blu-ray studios and BDA CE can get out there is: ONLY ON BLU-RAY Make it obvious and clear to the consumer they won't get Disney, Fox, MGM, Sony or Lionsgate if they choose HD DVD. But, I think perhaps this message is already out there in the form of new release advertising: "Available soon on DVD and Blu-ray Disc" and even "Available soon on Blu-ray Disc and DVD" The Q4 releases are going to be absolutely devastating to HD DVD in this regard. Gary Last edited by dialog_gvf; 07-30-2007 at 09:28 PM.

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07-30-2007, 07:06 PM	#2
CptGreedle Blu-ray Ninja Member since:Jul 2007 Location:Sworn super-hero now services Atlanta (and suburbs). Blu-ray collection:128 Blu-ray reviews:5	I agree. BD needs to advertise more on TV and HD channels. I would love to see the Disney Blu-ray ad (Better than perfect). i am sure that there will be many Blu-ray commercials later this year since they are in a heated battle over the holiday shopping season. With more BD titles coming out than HD, I hope that there will be more ads as well.

07-30-2007, 07:26 PM	#3
buckshot Blu-ray Guru Member since:Feb 2007 Location:san die ego Blu-ray reviews:2 Trading Score:9	I hope they advertise more too. but if people can't find an hd dvd player anywhere in store I doubt it will matter how much an advertisement convinces them.

07-30-2007, 07:30 PM	#4
nhaase Special Member Member since:Mar 2007 Trading Score:2	I think the Disney mall tour for Blu-ray will be much better advertising than any commercial. People getting up close w/ BD will be very good.

07-30-2007, 07:40 PM	#5
WickyWoo Blu-ray Champion Member since:May 2007 Trading Score:2	Disney Mall tour will definatley do far more I'm hoping they have some nice coupon books

07-30-2007, 07:57 PM	#6
CptGreedle Blu-ray Ninja Member since:Jul 2007 Location:Sworn super-hero now services Atlanta (and suburbs). Blu-ray collection:128 Blu-ray reviews:5	Any word on how many malls and which ones? And will that be advertised in some way?

07-30-2007, 08:32 PM	#9
Rheologuy Active Member Member since:Apr 2007	Think Whipper's right-- the mall display will no doubt be effective, but TV ads reach more people more often (same ads every day). They'd better do both and no messing around about it.

07-30-2007, 08:52 PM	#11
monkyman Special Member Member since:Jun 2007	There are very few malls the tour is going to compared to the number of malls. No mall in my state is getting the tour, only 18 total. See the bottom of the link. http://www.letsgodigital.org/en/1551...l-bluray-tour/

07-30-2007, 09:37 PM	#13
GasCat Special Member Member since:Jan 2007 Blu-ray reviews:1	The mall tour is a joke. How many of us approach booths at malls? I see one and head the other direction. I noticed "Toshiba HD-DVD" is promoting "World Extreme Cagefighting" on VS., that will reach more people than the mall display. The mall display idea is that bad.

07-31-2007, 12:04 AM	#15
DrinkMore Banned Member since:Apr 2007 Location:That's What She Said! Blu-ray collection:140 Blu-ray reviews:7 Trading Score:3	Was this the one with the guy from Sopranos? Thats the one I saw. Kinda cheesy if you ask me.

07-31-2007, 12:11 AM	#16
DJeffries Active Member Member since:Mar 2007 Location:The middle of nowhereland Blu-ray collection:673	Just saw a generic Blu-ray ad on HDNet Movies!!!

07-31-2007, 02:56 AM	#18
LeoneFan Senior Member Member since:Jan 2007	Forget the mall tour, the BDA needs to advertise on various TV channels. I see HDDVD ads on discovery channel quite often. The BDA's advertising department seems to be on vacation. You can only ride the coat tales of the PS3 for so long.

07-31-2007, 03:48 AM	#19
supersix4 Blu-ray Archduke Top contributor Member since:Mar 2007 Blu-ray collection:572 Blu-ray reviews: 53 Trading Score:3	in my breach s-dvd they have a little insert that talks about hd-dvd lol not that they would dare compare it to BLU-RAY like Blu-ray does with them which seems to me means they know they arent that great

08-05-2007, 08:00 PM	#20
ReduxInflux Expert Member Member since:Jun 2007 Location:orange county, ca Blu-ray reviews:22 Trading Score:3	ive also seen a lot of hd-dvd advertisements in movie theaters before the previews start. blu-ray is absent. whats the deal?

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