AP article: Blu to "go for the kill" + more Kornblau

[The Big Blue]

AP article

Chinese-made HD DVD players selling for $199 are expected to hit store shelves by December, while Sony is widely expected to cut the cost of its Blu-ray machine to as low as $299 by year’s end.

“When that occurs, the studios and Sony are going to pull out the big guns,” said Phillip Swann, president of the technology-oriented Web site TVpredictions.com. “They are going to release more titles, big titles, and really go for the kill this holiday season.”

“This is not about a high-def movie on a disc,” said Craig Kornblau, president of Universal Studios Home Entertainment. “It’s about a fully immersive experience, connected interactivity. That’s what is going to separate these high-def formats.”

Kornblau said he isn’t worried about Blu-ray’s momentum and doesn’t believe there’s a need for one to knockout the other.

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