40% of U.S. PS3 owners: "This thing has Blu-ray?"

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link: http://www.pocket-lint.co.uk/

40% of American PS3 owners: This thing has Blu-ray?

Reports flies in the face of BD take up boasts
by Amy-Mae Elliott

9 August 2007 - An amusing report from the NPD Group, the "Next Gen Functionality & Usage" study suggests that 40% of PlayStation 3 owners were not aware the console could play Blu-ray discs.

Further research showed that 50% of those that did know about the feature didn't use the console for watching movies.

Adding salt to the HD-capable wound, only 50% of those PS3-ers polled knew that their machine was even capable of high-def graphics.

It might console Sony's marketing department to know that the figure for Xbox 360 owner's knowledge of that console HD-capabilities came in at an even lower 30%.

Other notable results from the report mentioned lack of awareness about downloadable content from both Xbox 360| PS3'>Xbox 360 - but especially - PS3 owners.

The Blu-ray Group suggested earlier this year, with figures to back up the claim, that the PS3's Blu-ray playing abilities was helping them win the format war. (my resonse to this: it is. case in point: 300)

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