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Reload this Page 40% of U.S. PS3 owners: "This thing has Blu-ray?"
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Old 08-09-2007, 06:40 PM   #12
Stundra Stundra is offline
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Jul 2006
1
Default Poor Blu ray sales -> Wake up the sleeping giant
A survey conducted by NPD group among PS3 and XBOX 360 owners shows that only 20% of PS3 owners buy Blu-ray movies. The percentage itself has been estimated before, that's nothing new. The interesting thing is why: 60% of PS3 owners don't know that the PS3 has a blu-ray drive!!! Only 50% of the knowing rest watches BD Movies.
Also only 50% of PS3 owners (30% of XBOX owners) know that their console has the capabilty of 1920x1080 video output. In case of gaming NPD Analyst Anita Frazier concludes that fun outweighs HD.
(Posted by heise.de in German: http://www.heise.de/newsticker/meldung/94148 )

Sony should start to wake up the potential 60%.
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