Sony, Toshiba to create Cell-focused JV, transfer PS3 fab - Blu-ray Forum

HDTV1080P · 10-18-2007, 08:35 PM

http://www.edn.com/article/CA6492526...rid=1828649175

CptGreedle · 10-18-2007, 08:45 PM

Why are these two joining up in such a way... you'd think they'd be enemies but here Sony is giving the heart and soul of the PS3 to the competition!

o.0 WTF?

HDTV1080P · 10-18-2007, 08:49 PM

Maybe Toshiba might make a BLU-RAY player in 2009 if they loose the war.

Pilam69 · 10-18-2007, 08:50 PM

Sony has repeatedly stated that they WILL find a way to make the Cell chipset make them money. Don't be so sure that they are giving away the farm to Toshiba, Sony's not new to this game.

CptGreedle · 10-18-2007, 08:50 PM

Good point..

except not IF... but WHEN

Maximus · 10-18-2007, 08:52 PM

There isn't anything strange about this, Sony did the same thing with the PS2 chips, they sold the fab to Toshiba for a cool $1bn last time around and you couldn't do much else with the EE+GS combo. Not like the Cell+RSX anyway.

w_tanoto · 10-18-2007, 09:22 PM

irony, they make cell processor along with sony and IMB, and it backstab themselves. PS3 sells well, and beat HD DVD

BLU STEAL · 10-18-2007, 09:33 PM

the cell processor in the ps3 was a joint venture with sony toshiba and ibm anyway

Pilam69 · 10-18-2007, 09:46 PM

Quote:

Originally Posted by BLU STEAL

the cell processor in the ps3 was a joint venture with sony toshiba and ibm anyway

it's funny how companies at this level compete AND work together at the same time. Except when it's not funny like right now. Stop the madness Toshiba. Stop it.

Slapper · 10-18-2007, 10:02 PM

Anything that makes money is good for business. Just ask Paramount.

bootman · 10-18-2007, 10:08 PM

It's business, nothing more.
Been done before, will happen plenty of times in the future.
Only fanboys read more into it.

The guys up top that make the money decisions, don't even know (or care!) about the "war" between red and blu.
They won't care until the money stops coming in.

10-18-2007, 08:35 PM	#1
HDTV1080P Blu-ray Champion Top contributor Member since:Jan 2007 Blu-ray reviews: 205	Sony, Toshiba to create Cell-focused JV, transfer PS3 fab http://www.edn.com/article/CA6492526...rid=1828649175

10-18-2007, 08:50 PM	#4
Pilam69 Senior Member Member since:Apr 2007 Blu-ray collection:126	$$ Sony has repeatedly stated that they WILL find a way to make the Cell chipset make them money. Don't be so sure that they are giving away the farm to Toshiba, Sony's not new to this game.

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10-18-2007, 08:45 PM	#2
CptGreedle Blu-ray Ninja Member since:Jul 2007 Location:Sworn super-hero now services Atlanta (and suburbs). Blu-ray collection:128 Blu-ray reviews:5	Why are these two joining up in such a way... you'd think they'd be enemies but here Sony is giving the heart and soul of the PS3 to the competition! o.0 WTF?

10-18-2007, 08:49 PM	#3
HDTV1080P Blu-ray Champion Top contributor Member since:Jan 2007 Blu-ray reviews: 205	Maybe Toshiba might make a BLU-RAY player in 2009 if they loose the war.

10-18-2007, 08:52 PM	#6
Maximus Super Moderator Top contributor Member since:Nov 2006	There isn't anything strange about this, Sony did the same thing with the PS2 chips, they sold the fab to Toshiba for a cool $1bn last time around and you couldn't do much else with the EE+GS combo. Not like the Cell+RSX anyway.

10-18-2007, 09:22 PM	#7
w_tanoto Blu-ray Samurai Top contributor Member since:Jul 2007 Location:Hatfield, UK / Jakarta, Indonesia Blu-ray collection:37 Blu-ray reviews:47	irony, they make cell processor along with sony and IMB, and it backstab themselves. PS3 sells well, and beat HD DVD

10-18-2007, 09:33 PM	#8
BLU STEAL Active Member Member since:Oct 2007	the cell processor in the ps3 was a joint venture with sony toshiba and ibm anyway

10-18-2007, 10:02 PM	#10
Slapper Special Member Member since:Aug 2007 Location:I live in a pineapple under the sea... Blu-ray collection:277	Anything that makes money is good for business. Just ask Paramount.

10-18-2007, 10:08 PM	#11
bootman Special Member Member since:Sep 2007 Location:The Burghs	It's business, nothing more. Been done before, will happen plenty of times in the future. Only fanboys read more into it. The guys up top that make the money decisions, don't even know (or care!) about the "war" between red and blu. They won't care until the money stops coming in.

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