Should the Blu-ray backers stop supporting DVD?

[Caladriusse]

I'm so fed up with this format war. It's been dragged on for too long now and if both formats are still here in October 2008 then I'm pretty sure we'll be seeing a stalemate.

I think the Blu-ray studios should give customers a bit of a push now. In America now, there are enough shelves for Blu-ray, there are enough players out, the PS3 has dropped in price and there is a decent selection of films out too - people know what the alternative to DVD is (unlike in Europe). By no longer supporting the DVD format Blu-ray players will be the must have gift this Christmas with some decent advertising, and price cuts of some players.

This will also cause studios like Universal and Paramount to lose money too. Seeing as they're making most of their money through DVD's, if the DVD format dies - which it will if 5 major studios where to stop backing it - then Paramount and Universal will definitely be in a sticky situation.

Now I'll also be right in saying that the other movie studios will lose money too, but sometimes you have to sacrifice something to gain something greater. But of course alot more money will be made back through extra Blu-ray sales and Blu-ray consumer electronics companies should definitely make alot more money selling Blu-ray players. The PS3 sales will probably increase too.

This strategy may sound like a risk, but it can be easily pulled off. But with Christmas looming there wouldn't be a better time to do it. Because in the end, Disney, Fox, Sony, Lionsgate and MGM are going to have to stop supporting DVD sometime - why not now?

Thoughts appreciated.