Death to "BOGO"!

[kamiller42]

I am on a crusade to kill the acronym "BOGO." BOGO does not accurately reflect the transaction. Two discs are being sold. None my receipts show any free discs.

The "BOGO" name also give the HD DVD crowd something to feed on. They love to cry foul because they claim the Blu-ray studios are giving their discs away. They are not giving the discs away. They are selling them at half price when purchased in pairs.

From now on, I propose BOGO become B2FO (Buy 2 @ 50% off). Other acronyms considered, but not BOGO. (BOGO is acceptable is the item is really free.)

[pedigree]

you Buy One and then you Get One... free. you technically buy 2 but they reimburse you the second.. so your not buying 2 at half price but 2 for 1... if it was half price you'd be able to just buy one at half the price... in these offers you HAVE to buy 2 to get the deal
nice try though
A for effort

[gotjewed]

all the "BOGO" sales at frys is bs you can just buy one and get it half off so hes right about that

[bluperch]

BoGo. Isn't that much better with the variance in capitalization?

[Joe Cain]

"BOGO" is fun to say. I think it should be band name.

[haushausman]

I saw the acronym BOGO on a sign at GNC in the mall. It goes way beyond Blu-ray. It's now a widely used word for marketing.

[WickyWoo]

I am on a crusade to kill the acronym "BOGO." BOGO does not accurately reflect the transaction. Two discs are being sold. None my receipts show any free discs.

The "BOGO" name also give the HD DVD crowd something to feed on. They love to cry foul because they claim the Blu-ray studios are giving their discs away. They are not giving the discs away. They are selling them at half price when purchased in pairs.

From now on, I propose BOGO become B2FO (Buy 2 @ 50% off). Other acronyms considered, but not BOGO. (BOGO is acceptable is the item is really free.)

BOGO is memorable and has great mouth feel. It passes all those great marketing tool factors.

[Joe Cain]

Originally Posted by WickyWoo

BOGO is memorable and has great mouth feel. It passes all those great marketing tool factors.

Mmm...can't read "mouthfeel" without thinking about beer tasting.

[JJ]

B2FO? How would you say that? Beetoofo. Bitufo.

[bluperch]

Here ya go:

You Have to Buy Two to Get Half Price on Both or YHtB2tGHPoB (it's pronounced just how it's spelled).

And I don't care if the HD DVD crowd feeds on it or not. I'm getting great prices for movies!

[BluOgre]

Originally Posted by kamiller42

I am on a crusade to kill the acronym "BOGO." BOGO does not accurately reflect the transaction. Two discs are being sold. None my receipts show any free discs.

The "BOGO" name also give the HD DVD crowd something to feed on. They love to cry foul because they claim the Blu-ray studios are giving their discs away. They are not giving the discs away. They are selling them at half price when purchased in pairs.

From now on, I propose BOGO become B2FO (Buy 2 @ 50% off). Other acronyms considered, but not BOGO. (BOGO is acceptable is the item is really free.)

I'm a retailer/rentailer and I can tell you the less confusing the message the better you are going to do.

For instance if you put up a sign that said "Buy one get one free" and a month later replaced the sign with "Buy two for half off" or "Buy 2 get 50% discount".......the one that is easiest to understand will win (which is Buy one get one free).

Also you don't understand how strong the word "free" is to customers. Consumers love the idea they are getting something for free, doesn't matter if it's a box of popcorn or MP3 player......when you say free it gets their attention. The moment you start making people do math it turns people off. Yes I said it.........making people do math to understand your promotion will kill your sales.

[khainne]

im for BO-GO-HO

[mdm1699]

Originally Posted by kamiller42

I am on a crusade to kill the acronym "BOGO." BOGO does not accurately reflect the transaction. Two discs are being sold. None my receipts show any free discs.

The "BOGO" name also give the HD DVD crowd something to feed on. They love to cry foul because they claim the Blu-ray studios are giving their discs away. They are not giving the discs away. They are selling them at half price when purchased in pairs.

From now on, I propose BOGO become B2FO (Buy 2 @ 50% off). Other acronyms considered, but not BOGO. (BOGO is acceptable is the item is really free.)

It is indeed buy one, get one free. If it was B2FO, then you wouldn't care about matching prices at checkout(at equal or lesser value).

[MacDaddyOJack]

How about POGO?? Puchase One, Get One!

[doctorsteve]

I think we should change it to:

ETSWTIOWOWMTOMBHPSLFETOMWHCARRP

Pronounced "It's Wet-e oh wow mit-o mib-ip sliffy tom wha? carp."

Love how rolls of the tongue...

Doc.


(Oh by the way - it's now:

"Enter the store with the intent of walking out with more than one movie, but having paid significantly less for each than one movie would have cost at regular retail prices" - so please stop using BOGO because we actually give a crap what H-DuDers complain about. Thank you for your cooperation)

[Magic]

Originally Posted by Joe Cain

Mmm...can't read "mouthfeel" without thinking about beer tasting.

I read "mouthfeel" and I am definitely not thinking about beer........
Maybe that's just me.

[mdm1699]

Originally Posted by bluperch

BoGo. Isn't that much better with the variance in capitalization?

bOgO is better. It is like eyeglasses.....watching you.

[Mericalis]

OP, what are you expecting? People to use B.O.G.O.? It just works...almost every consumer I've talked to knows what a BOGO is in terms of sales.

Sorry, I say BOGO is here to stay!!!

[Frode]

It's more than 50% off - if you're buying discs that are already discounted. Effective price for discs with MSRP of $40 is then $10 per disc, or 75% off if you will.

[Deane Johnson]

The word "BOGO" is here to stay in marketing. You might as well learn to love it, you're going to see it on all kinds of sales, not just high def.