Blu-Ray BOON for Digital Copy - Blu-ray Forum

DrinkMore · 01-02-2009, 01:42 AM

Found this on Amazon. Not sure if it was posted here or not. Excuse me if it has.

Credit to: Stryydr

http://www.videobusiness.com/article...?desc=topstory

***
Blu-ray boon for digital copy
Dark Knight uptake passed 10% in one day
By Susanne Ault -- Video Business, 12/31/2008

DEC. 31 | Blu-ray Disc and digital copy look to be a winning combination, with consumers accessing digital copy from recent Blu-ray releases at twice the rate as from standard DVD.

According to Warner Home Video research, consumer use of digital copies on high-definition titles is double the uptake of digital copy on standard-def versions. The uptake rate (the percentage of buyers who access the included copy) also is measurably growing among Blu-ray consumers with successive Warner releases.

"The average take rate over the one month to eight month lifespan of BD titles prior to [Dec. 9] release The Dark Knight hasn't exceeded 8%," said Dorinda Marticorena, Warner senior VP of worldwide marketing and high-def. "But on day one, The Dark Knight hit above 10%. On this title, the consumer is clearly saying that the value is here, and I'm taking advantage of it."

She added that "in general, the BD SKU has twice the take rate as SD SKUs. That's not really surprising as we anticipate the Blu-ray consumer is technologically forward, where you have your early adopters in that population."

Warner and most studios continue to offer most copies for both Blu-ray and standard def, however, in hopes of exposing as many consumers as possible to digital copy technology.

"We are trying to make digital copy as accessible and ubiquitous as we possibly can in the packaged media business," said Marticorena.

Sources indicate that digital copy usage overall is still low, with title uptake across studio titles ranging between 5% and 13%. Attaching a copy to a disc carries a significant expense, about $1.15 per unit, say sources, so studios are refining strategies to make sure their work is valued by consumers.

(One report from NPD Group showed about half of all respondents saying they had accessed a copy included in a title they had bought. However, information was gathered online and might have magnified the behavior of the most tech-savvy consumers.)

Retailers note that Blu-ray with digital copy hits best with their customers.

"We've seen most of the interest in digital copies accompany films that typically do well on Blu-ray," Virgin Megastores buyer Chris Anstey said. "WALL-E, for example, had better sales on the Blu-ray version containing the digital copy than the standard Blu-ray version without it, even though the list price was slightly higher" on the one with digital copy.

Despite the light usage in general, Amazon.com started merchandising around the feature in September by launching a Digital Copy store within its movie home page.

"We wanted to provide customers with a resource to learn about what digital copy is and the benefits of the feature," Amazon.com spokeswoman Tammy Hovey said. "We worked closely with the studios to create an easy to use, yet comprehensive destination for customers to learn about digital copy."

Whether they actually access the files, Amazon customers are preferring titles with digital copy.

"Interest in digital copy DVDs continue to grow," said Hovey. At the beginning of December, "digital copy versions of The Dark Knight and WALL-E [were] ahead of their non-digital copy counterparts in terms of their Amazon.com sales rank."

Research also indicates that people want digital copy, whether or not they load it onto a media playing device. Futuresource Consulting, citing Warner research, said 64% of consumers perceive a DVD with digital copy to be a better value than the same DVD with no digital copy. Also 49% of survey respondents said digital copy made the DVD more interesting to buy.

To reconcile consumers' apparent desire with this low usage reality, studios need to roll out heftier marketing campaigns, say retailers and analysts.

All the major studios are now offering copies compatible with iPods and their iTunes software, which control more than 80% portable media device market share, said NPD. Sony, one of the last studio hold-outs, will launch its first iTunes copy download with Jan. 6 release Pineapple Express.

"One of the things that we found with our study is that a lot of people came to this accidentally," NPD entertainment industry analyst Russ Crupnick said. "It needs to be ratcheted up a bit. Otherwise, you'd hate to have this benefit that is a side thing. You want them to know that there is an incremental value proposition."

xtop · 01-02-2009, 01:53 AM

a digital copy adds $1.15? don't they come on dvds? which costs pennies?

but i bet the rate would be much higher if they worked on everything. correct me if i'm wrong, but don't a lot not work on the psp? which seems sort of silly considering sony is so involved with blu-ray lol

supersix4 · 01-02-2009, 01:58 AM

Great news

Sonny · 01-02-2009, 02:10 AM

I love the digi copy's that come with BD's. I have 30+ of them on my MacBook. What sucks is when there only compatible with Windows media & or PSP & not iTunes... I think all the digi copy's should work with all 3.

thunda · 01-02-2009, 02:10 AM

Well, it's no surprising it does better than the dvd counterpart. Dvd's can be played in dvd players and computers, etc. Blu rays can't play in very many computers or in car dvd players.

Blu Titan · 01-02-2009, 02:19 AM

Good thread DrinkMore...very relevant information.

DrinkMore · 01-02-2009, 03:18 AM

Quote:

Originally Posted by thunda

Well, it's no surprising it does better than the dvd counterpart. Dvd's can be played in dvd players and computers, etc. Blu rays can't play in very many computers or in car dvd players.

Perhaps you missed the part which stated EVEN DVD copies with DC, still did not see the customer demand that BD with DC did. So, your point is moot. However, it is understood

lch · 01-02-2009, 05:36 AM

if dark knight has a package that don't include the digital copy, i will take that instead of this 'forced' included copy.

DrinkMore · 01-02-2009, 12:43 PM

Quote:

Originally Posted by lch

if dark knight has a package that don't include the digital copy, i will take that instead of this 'forced' included copy.

Don't buy at all.

jw · 01-02-2009, 01:23 PM

Quote:

Originally Posted by lch

if dark knight has a package that don't include the digital copy, i will take that instead of this 'forced' included copy.

What they are saying is people who buy the blu-ray are taking advantage of the added digital copy more so than the DVD counterpart.

Take a look at Wall•E for example, look how many people prefer paying the little extra to get the 3 disc version with the digital copy vs the 2 disc version. I felt it was a no brainer

Why they are adopting faster is unknown but I would speculate that most likely its because of the limited accessibility of the bd playback at various spots in the home unlike a dvd digital copy. Thats why I liked the idea of the dvd copy on sleeping beauty.Also that the bd consumer comes from a younger more hip crowd that has all the latest and greatest gadgets like the ipod where these can be used

dadkins · 01-02-2009, 01:50 PM

Quote:

Originally Posted by jwbbud

What they are saying is people who buy the blu-ray are taking advantage of the added digital copy more so than the DVD counterpart.

Take a look at Wall•E for example, look how many people prefer paying the little extra to get the 3 disc version with the digital copy vs the 2 disc version. I felt it was a no brainer

Why they are adopting faster is unknown but I would speculate that most likely its because of the limited accessibility of the bd playback at various spots in the home unlike a dvd digital copy. Thats why I liked the idea of the dvd copy on sleeping beauty.Also that the bd consumer comes from a younger more hip crowd that has all the latest and greatest gadgets like the ipod where these can be used

I actually opted for the 2 disc WALL-E version.
One hiccup, one restore, and that Digital copy is a memory!
Pissed me off to no end with the Speed Racer DC, had to restore the C drive image and guess what, that nice DC on the F drive refused to play!
Asked for the key again, and of course, since it was already used, it was denied!

Yeah! I want some more of that!

Unless studios start including a DC that can be copied and played without volatility, they can keep 'em!

EDIT: *PLUS* that extra disc in Speed Racer is now a coaster.
Destined for landfill?
Recycle bin?
What logical reason is there for a one use disc to be included?

EDIT2: Maybe they should make these discs RW so at least people won't just toss them in the trash after they're used.
Erase it and burn some por... er uh, *Research Videos* to it.

jw · 01-02-2009, 02:47 PM

ummm yea but you are an exception based on solely pc usage for movie watching.

dadkins · 01-02-2009, 03:10 PM

Quote:

Originally Posted by jwbbud

ummm yea but you are an exception based on solely pc usage for movie watching.

No, actually.
If your DC gets hosed, on whatever device it is that you use, what are your options?
You cannot run the DC disc again - it's one run!
What device are you using that DC disc in that allows you to copy the contents to - whatever? A computer, right?

Ok, so when that computer or DC hiccups, you're through with it too!

Do you know of some way I can get the use of my DC back?
Warner doesn't.

--------------------------------------------

http://www.wbdigitalcopy.com/support/#support-content

How many times can my authorization code be used?
The authorization code can be used once. One authorization code will provide 1 PC and 1 portable media device copy license.

Why am I receiving a “maximum number of attempts has been exceeded” error message for my authorization code?
The authorization code can be used once. This means that you or someone else has already used the token to obtain a license to playback the Digital Copy media files.

Grubert · 01-02-2009, 03:22 PM

Quote:

Originally Posted by jwbbud

What they are saying is people who buy the blu-ray are taking advantage of the added digital copy more so than the DVD counterpart.

Obviously. People already know how to get a "digital copy" from their DVDs (nudge nudge).

dadkins · 01-02-2009, 03:26 PM

Quote:

Originally Posted by Grubert

Obviously. People already know how to get a "digital copy" from their DVDs (nudge nudge).

DrinkMore · 01-02-2009, 04:08 PM

Quote:

Originally Posted by dadkins

No, actually.
If your DC gets hosed, on whatever device it is that you use, what are your options?
You cannot run the DC disc again - it's one run!
What device are you using that DC disc in that allows you to copy the contents to - whatever? A computer, right?

Ok, so when that computer or DC hiccups, you're through with it too!

Do you know of some way I can get the use of my DC back?
Warner doesn't.

--------------------------------------------

http://www.wbdigitalcopy.com/support/#support-content

How many times can my authorization code be used?
The authorization code can be used once. One authorization code will provide 1 PC and 1 portable media device copy license.

Why am I receiving a “maximum number of attempts has been exceeded” error message for my authorization code?
The authorization code can be used once. This means that you or someone else has already used the token to obtain a license to playback the Digital Copy media files.

You call warner, explain the issue, they give you a new code. I don't think it gets easier then that

dadkins · 01-02-2009, 05:33 PM

I tried emailing support, the page choked.
I called, they denied.
Hell! Even the iTunes thing failed.

No worries friends! I can still watch my movies - one way or another.

Thanks!

DrinkMore · 01-02-2009, 06:33 PM

Quote:

Originally Posted by dadkins

I tried emailing support, the page choked.
I called, they denied.
Hell! Even the iTunes thing failed.

No worries friends! I can still watch my movies - one way or another.

Thanks!

What did they day? Tell them you didn't get a code. No paper no nothing and you bought it brand new. That should fix it.

dadkins · 01-02-2009, 06:38 PM

Lie? Cheat? Steal?
Why?
No need! I have a little know how on what a computer can do... I can watch the movie now, in WAY better quality than any DC can offer me.

Besides, they already know I did get a code - already used it.
Plus, I told them I did and it went away with the re-image...

Thanks though!

DrinkMore · 01-02-2009, 06:52 PM

Quote:

Originally Posted by dadkins

Lie? Cheat? Steal?
Why?
No need! I have a little know how on what a computer can do... I can watch the movie now, in WAY better quality than any DC can offer me.

Besides, they already know I did get a code - already used it.
Plus, I told them I did and it went away with the re-image...

Thanks though!

Just trying to be helpful

Make sure you do backups from now on!

01-02-2009, 01:42 AM	#1
DrinkMore Banned Member since:Apr 2007 Location:That's What She Said! Blu-ray collection:140 Blu-ray reviews:7 Trading Score:3	Blu-Ray BOON for Digital Copy Found this on Amazon. Not sure if it was posted here or not. Excuse me if it has. Credit to: Stryydr http://www.videobusiness.com/article...?desc=topstory *** Blu-ray boon for digital copy Dark Knight uptake passed 10% in one day By Susanne Ault -- Video Business, 12/31/2008 DEC. 31 \| Blu-ray Disc and digital copy look to be a winning combination, with consumers accessing digital copy from recent Blu-ray releases at twice the rate as from standard DVD. According to Warner Home Video research, consumer use of digital copies on high-definition titles is double the uptake of digital copy on standard-def versions. The uptake rate (the percentage of buyers who access the included copy) also is measurably growing among Blu-ray consumers with successive Warner releases. "The average take rate over the one month to eight month lifespan of BD titles prior to [Dec. 9] release The Dark Knight hasn't exceeded 8%," said Dorinda Marticorena, Warner senior VP of worldwide marketing and high-def. "But on day one, The Dark Knight hit above 10%. On this title, the consumer is clearly saying that the value is here, and I'm taking advantage of it." She added that "in general, the BD SKU has twice the take rate as SD SKUs. That's not really surprising as we anticipate the Blu-ray consumer is technologically forward, where you have your early adopters in that population." Warner and most studios continue to offer most copies for both Blu-ray and standard def, however, in hopes of exposing as many consumers as possible to digital copy technology. "We are trying to make digital copy as accessible and ubiquitous as we possibly can in the packaged media business," said Marticorena. Sources indicate that digital copy usage overall is still low, with title uptake across studio titles ranging between 5% and 13%. Attaching a copy to a disc carries a significant expense, about $1.15 per unit, say sources, so studios are refining strategies to make sure their work is valued by consumers. (One report from NPD Group showed about half of all respondents saying they had accessed a copy included in a title they had bought. However, information was gathered online and might have magnified the behavior of the most tech-savvy consumers.) Retailers note that Blu-ray with digital copy hits best with their customers. "We've seen most of the interest in digital copies accompany films that typically do well on Blu-ray," Virgin Megastores buyer Chris Anstey said. "WALL-E, for example, had better sales on the Blu-ray version containing the digital copy than the standard Blu-ray version without it, even though the list price was slightly higher" on the one with digital copy. Despite the light usage in general, Amazon.com started merchandising around the feature in September by launching a Digital Copy store within its movie home page. "We wanted to provide customers with a resource to learn about what digital copy is and the benefits of the feature," Amazon.com spokeswoman Tammy Hovey said. "We worked closely with the studios to create an easy to use, yet comprehensive destination for customers to learn about digital copy." Whether they actually access the files, Amazon customers are preferring titles with digital copy. "Interest in digital copy DVDs continue to grow," said Hovey. At the beginning of December, "digital copy versions of The Dark Knight and WALL-E [were] ahead of their non-digital copy counterparts in terms of their Amazon.com sales rank." Research also indicates that people want digital copy, whether or not they load it onto a media playing device. Futuresource Consulting, citing Warner research, said 64% of consumers perceive a DVD with digital copy to be a better value than the same DVD with no digital copy. Also 49% of survey respondents said digital copy made the DVD more interesting to buy. To reconcile consumers' apparent desire with this low usage reality, studios need to roll out heftier marketing campaigns, say retailers and analysts. All the major studios are now offering copies compatible with iPods and their iTunes software, which control more than 80% portable media device market share, said NPD. Sony, one of the last studio hold-outs, will launch its first iTunes copy download with Jan. 6 release Pineapple Express. "One of the things that we found with our study is that a lot of people came to this accidentally," NPD entertainment industry analyst Russ Crupnick said. "It needs to be ratcheted up a bit. Otherwise, you'd hate to have this benefit that is a side thing. You want them to know that there is an incremental value proposition."

01-02-2009, 06:38 PM	#19
dadkins Blu-ray Samurai Member since:Jan 2007 Location:Hercules, CA Blu-ray collection:35 Blu-ray reviews:2	Lie? Cheat? Steal? Why? No need! I have a little know how on what a computer can do... I can watch the movie now, in WAY better quality than any DC can offer me. Besides, they already know I did get a code - already used it. Plus, I told them I did and it went away with the re-image... Thanks though! Last edited by dadkins; 01-02-2009 at 06:44 PM.

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01-02-2009, 01:53 AM	#2
xtop Blu-ray Count Member since:Oct 2007 Blu-ray collection:- DVD collection:- Digital collection:- Trading Score:3	a digital copy adds $1.15? don't they come on dvds? which costs pennies? but i bet the rate would be much higher if they worked on everything. correct me if i'm wrong, but don't a lot not work on the psp? which seems sort of silly considering sony is so involved with blu-ray lol

01-02-2009, 01:58 AM	#3
supersix4 Blu-ray Archduke Top contributor Member since:Mar 2007 Blu-ray collection:572 Blu-ray reviews: 53 Trading Score:3	Great news

01-02-2009, 02:10 AM	#4
Sonny Blu-ray Ninja Member since:Aug 2007 Home Theater Gallery:8 Blu-ray reviews:6 Trading Score:1	I love the digi copy's that come with BD's. I have 30+ of them on my MacBook. What sucks is when there only compatible with Windows media & or PSP & not iTunes... I think all the digi copy's should work with all 3.

01-02-2009, 02:10 AM	#5
thunda Senior Member Member since:Feb 2008 Location:Arizona Trading Score:14	Well, it's no surprising it does better than the dvd counterpart. Dvd's can be played in dvd players and computers, etc. Blu rays can't play in very many computers or in car dvd players.

01-02-2009, 02:19 AM	#6
Blu Titan Super Moderator Top ranked HT gallery Top contributor Member since:Jul 2007 Location:Edo, Land of the Samurai Home Theater Gallery:42 4K collection:41 Blu-ray collection:2864 Blu-ray reviews: 2 Trading Score:92	Good thread DrinkMore...very relevant information.

01-02-2009, 05:36 AM	#8
lch Senior Member Member since:Aug 2007 4K collection:103 Blu-ray collection:813 Blu-ray reviews:1	if dark knight has a package that don't include the digital copy, i will take that instead of this 'forced' included copy.

01-02-2009, 02:47 PM	#12
jw Blu-ray Archduke Top contributor Member since:Apr 2007 Location:USA Trading Score:519	ummm yea but you are an exception based on solely pc usage for movie watching.

01-02-2009, 05:33 PM	#17
dadkins Blu-ray Samurai Member since:Jan 2007 Location:Hercules, CA Blu-ray collection:35 Blu-ray reviews:2	I tried emailing support, the page choked. I called, they denied. Hell! Even the iTunes thing failed. No worries friends! I can still watch my movies - one way or another. Thanks!

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