SCEA: E3 2009 to be one of the biggest in the past 11 years

[xtop]

http://www.vg247.com/2009/04/17/scea...past-11-years/

SCEA hardware marketing boss John Koller is expecting this year’s E3 to be one of the most significant for the company in the last 11 years.

“It’s going to be a big E3,” Koller told VG247, talking at GDC.

“We’ve just started planning what the announcements will be, but I’ve been here for 11 years: this will be one of the larger E3s in terms of software and just discussions about where we’re going from a brand perspective and where each of the platforms is headed.”

It’s widely rumoured that PlayStation’s biggest brands are going to be megatonning Sony’s E3 press conference in June, and Koller did nothing to dampen expectation.

“I think some of the big announcements are going to come of the software side. We talked a bit at Destination PlayStation, and came out with about half of the PSP line-up, maybe even less, and the balance we’re going to be talking about in the months leading up to e3 and at E3,” he said.

“The same goes for PS3. There’s a really strong line-up of games that’s going to help drive a lot of business.”

Bring. It. On. E3 takes place in LA in the first week of June.

[Toxa]

I was sure
What Else ?

[jkwest]

Originally Posted by Toxa

I was sure
What Else ?

it better have something to do with Team Ico...I'm dying here...

[netguy503]

That just sounds like normal PR hype to me. Don't they do that every year, what do you want them to say "our show will suck"?

[netguy503]

Originally Posted by jkwest

it better have something to do with Team Ico...I'm dying here...

No....it better say "we are adding a new section onto the store for ps1 classics, we are launching with 100 games" like when they added the video/tv store last year. Cmon, you can do it Sony!

Wouldn't it be cool if every year a feature was added to the store. Keep the tradition alive.

[xtop]

Originally Posted by netguy503

Wouldn't it be cool if every year a feature was added to the store. Keep the tradition alive.

music store

[Shin-Ra]

Gran Turismo TV should become part of the video store.

[netguy503]

Originally Posted by xtop

music store

Hell yeah, with podcasts too. "Sony Playstation to compete/partner with itunes! You will be able to hear all this music in your games from your XMB!" MEGATON!!!

[Horhay]

I hope it is xtop I'd hate to make the drive and the show is lack luster.

[dereksworl]

Better be some RPGs in that lineup!

[alphapyro]

can i has lazer beemz nao?

[Terjyn]

Color me dubious, sounds like PR-speak to me too.

[mikejet]

I'm so mad, my wifes two coworkers are going and she was going to also but they got their day off requests in before her.

[xtop]

not much faith from some of you it seems.

[Clark Kent]

Originally Posted by xtop

not much faith from some of you it seems.

Sony always seems to promise the world in their hype and they really have never delivered this generation on the hype. I expect this E3 to be no different than past ones.

[xtop]

Originally Posted by Clark Kent

Sony always seems to promise the world in their hype and they really have never delivered this generation on the hype. I expect this E3 to be no different than past ones.

i guess i just feel like this year is for real

[alphapyro]

I don't know... we are mostly aware of what is in the pipelines around here.. and there's a lot of ???'s to be answered.


PR speak for certain - that's all it ever is anyways, but to what effect?


I don't remember them ever saying it will be the biggest in 11 years before - that seems to be putting a lot of reputation on the line for some PR.

[Shin-Ra]

Just on what's already announced I can't remember there ever being this much quality stuff in the works, from SCE before and there's barely anything from SCEJ.

[browinie]

They've got alot jazz in the works that we now about scheduled for this fiscal year, many of which they haven't really detailed. I really don't see why they'd announce further titles at E3 opposed to TGS09 when we know that if they were to announce those titles at E3, they wouldn't arrive sooner than 2010.

I guess there is room for software announcements at E3, but I wouldn't expect more than 2 important ones. And I'd keep your head down for Trico.

Edit: beaten

[Toxa]

For a manufacturer like Sony "biggest E3" means a lot of content and in this case many games (not necessarily in terms of Megaton as we may think ) involving Ps2, Psp and The Ps3 !