Some Target Stores are now price matching

[erick0808]

Here is what was in our paper today. There are 22 stores in the Orlando area and 28 stores in Denver. They started price matching 3/15/09. Minnesota started 5/1/09.


Target's latest effort to stay competitive could save shoppers the next time they head to the store.

The revolving doors at the downtown target rarely come to a stop during the midday. Despite this past quarter when Target Corporation beat analyst predictions, Target, like most companies has struggled with the economy.

The company hopes to increase sales with a new pilot program on an old idea, matching its competitors' lowest prices.

Target dropped the program a few years back because they say too much time was spent at the checkout.

This time around any sales will have to be approved through customer service. You must bring in the competitors full advertisement, the ad must be current and the same item must be found inside the Target store, you cannot use it for online purchases.

Right now only two Minnesota stores will match competitor ads, the one downtown and the one over in Medina.

More than forty other stores in Colorado and Florida are also part of the pilot project which Target calls unbeatable prices guaranteed. A Target spokesperson says the policy was brought back in light of the recession and says it's another way for target to show its commitment to customers.

If the project succeeds it will be expanded to all of the stores, although a timeframe has yet to be set.

Nothing in the store is excluded, everything from electronics to produce.

It's an attempt to keep the revolving doors at the downtown location spinning and send sales upward when sales at other stores may be on a downward trend.