IMAX Enhanced

[Lee A Stewart]

Originally Posted by puddy77

Attachment 268408
Wonder what those additional IMAX Enhanced features are?

IMAX Enhanced will also bring immersive DTS audio to Disney+ in the future. It sounds like we should expect Disney+ to use the streaming variant (compressed audio) of DTS:X but it is not entirely clear from the press release.

- "DTS is proud to be an integral part of IMAX Enhanced and we are looking forward to unlocking more exciting technology for Disney+ subscribers in the future, which will include immersive IMAX signature sound by DTS," said Jon Kirchner, chief executive officer of Xperi.

https://www.flatpanelshd.com/news.ph...&id=1636365375

[puddy77]

Originally Posted by Agent Kay

Maybe feature films is what they mean?

Possible but doubtful. The first clause of the sentence calls expanded aspect ratio a feature (my red circle covered up a semicolon, not a period). It would be poor grammar to shift the meaning of the same word in the same sentence.

[Lee A Stewart]

"The IMAX Ratio" . . .

1.90 versus Spherical (1.85)

[Socko]

Originally Posted by samlop10

Honestly this is a bit gimmicky. The directors of these films made the films mainly with a 2.40:1 AR in mind. I remember watching both Infinity War and Endgame in both Laser IMAX and a Dolby Cinema (which use the 2.40:1 AR instead of the taller AR) and much preferred the Dolby Cinema versions. The picture quality was slightly better and audio was better too. And nothing felt missing from the different AR in Dolby because a lot of that extra picture is just empty information. If it had truly been important the rest of the releases (disc, other streaming sites) would have received the taller AR too.

It makes sense for 3D because it creates a more immersive picture for the 3D itself, but in regular 2D it’s almost, if not completely, worthless at home. I think this is just IMAX and DTS trying to stay relevant in the home video market.

The director's preferred the IMAX ratio for the last two Avenger movies... Or they are just saying that because they are on an IMAX Youtube channel

Avengers: Infinity War IMAX® Behind the Frame – Episode 1 - YouTube

Also, IMAX is the reason we are not seeing the IMAX version on homevideo

The Russo Brothers Explain Why the IMAX Version of "Avengers: Infinity War" Didn't Make the Blu-ray - YouTube

They are probably waiting for IMAX Enhanced to take off

EDIT: I just saw the other topic.
Good of them to do this.
Unfortunately this is another nail in the coffin for the world of physical discs.

[FilmFreakosaurus]

Originally Posted by Geoff D

It's pure marketing bollox. Always has been.

I was at CEDIA 2019 and can attest to that. Pure and fast doubletalking marketing jingoism at its finest.

Make all the negatives about IMAX and their DMR futzing with the image into positives.

I'm not at all happy DTS: X is continuing on life support on Disney+ because that means more 7.1.4 fixed immersive tracks in the future from The Mouse.

[samlop10]

Originally Posted by Lee A Stewart

"The IMAX Ratio" . . .

1.90 versus Spherical (1.85)

Originally Posted by Socko

The director's preferred the IMAX ratio for the last two Avenger movies... Or they are just saying that because they are on an IMAX Youtube channel
Avengers: Infinity War IMAX® Behind the Frame – Episode 1 - YouTube

Also, IMAX is the reason we are not seeing the IMAX version on homevideo
The Russo Brothers Explain Why the IMAX Version of "Avengers: Infinity War" Didn't Make the Blu-ray - YouTube

They are probably waiting for IMAX Enhanced to take off

EDIT: I just saw the other topic.
Good of them to do this.
Unfortunately this is another nail in the coffin for the world of physical discs.

Yeah lol. If if that taller AR was so important why didn't they just film the entire movie in that AR and release it in that AR on all screens? It is basically 1.85:1 lol.

It makes sense theatrically on ‘real’ IMAX screens given how much of the audience’s field of view is covered by the screen (and the extra picture information goes way beyond the middle of your field of view). But at home you get nowhere near that unless you sit ridiculously close to the screen and/or you have a huge projector screen. But at that point you’re watching something with streaming quality getting blown up on a huge screen so it’s a catch 22.

Makes no sense other than Disney just wanting to promote their streaming service and IMAX/DTS trying to stay relevant.



Not completely related but a bit: As much as I like Laser IMAX because of the better audio and picture quality (compared to regular IMAX), I’ve found myself picking Dolby 90% of the time over IMAX because both the picture and audio quality are better, and it is also an overall more pleasant experience thanks to the more balanced volume levels and more comfortable seats. IMAX really cranks the volume to almost ridiculous levels and the seats are pretty cramped. I watched Dune in both Laser IMAX and Dolby and despite the taller AR of certain scenes and it having and actual 12-channel mix, I still preferred the Dolby presentation. Imo IMAX is losing to other premium screen formats like Dolby and instead of trying to adapt and provide a better experience they pull these marketing gimmicks.

[Socko]

Originally Posted by samlop10

Yeah lol. If if that taller AR was so important why didn't they just film the entire movie in that AR and release it in that AR on all screens? It is basically 1.85:1 lol.

I was thinking the same thing, but as fate would have it, IMAX owned their asses and they couldn't legally show the movie in that format outside IMAX theaters.

[PeterTHX]

Originally Posted by samlop10

Imo IMAX is losing to other premium screen formats like Dolby and instead of trying to adapt and provide a better experience they pull these marketing gimmicks.

Once they started promoting feature films with merely an expanded ratio and not using actual IMAX format 70MM film - like what Christopher Nolan does - it became a marketing gimmick right then and there. The amount of movies that actually use the IMAX format in filming are few and far between.

[samlop10]

Originally Posted by Socko

I was thinking the same thing, but as fate would have it, IMAX owned their asses and they couldn't legally show the movie in that format outside IMAX theaters.

Maybe… and/or maybe the extra picture information works on real IMAX due to the level of immersion but not on other screens (including at home). Hence why I’m so skeptical Disney is doing this on streaming and why I think it’s a gimmick.

[motorheadache95]

I’m a fan of shifting IMAX ratios, although I can see why people don’t or find them distracting. I don’t think you really need a giant projector screen to get the effect, though. I tend to adjust to either a 1.85 frame or 2.40 framing, so when I’m watching a scope frame occasionally cut to a full-frame image, it achieves that tall effect I get in an IMAX screening. Which is why I’m not necessarily sold on a straight-up open-matte transfer like those Avengers movies.

[xbs2034]

Originally Posted by motorheadache95

I’m a fan of shifting IMAX ratios, although I can see why people don’t or find them distracting. I don’t think you really need a giant projector screen to get the effect, though. I tend to adjust to either a 1.85 frame or 2.40 framing, so when I’m watching a scope frame occasionally cut to a full-frame image, it achieves that tall effect I get in an IMAX screening. Which is why I’m not necessarily sold on a straight-up open-matte transfer like those Avengers movies.

Seeing Dune at Lincoln Square the 1.43 shifts were quite the spectacle, even though it wasn’t filmed with 15/70 cameras. At smaller IMAX screens or at home, you still feel the shift somewhat, but without quite the same impact.

[Lee A Stewart]

Originally Posted by PeterTHX

Once they started promoting feature films with merely an expanded ratio and not using actual IMAX format 70MM film - like what Christopher Nolan does - it became a marketing gimmick right then and there. The amount of movies that actually use the IMAX format in filming are few and far between.

What good is shooting in 15/70 IMAX if there are no prints ala No Time To Die. It's a waste of money and in the case of Nolan, tens of millions of dollars wasted on his last movie TENET. Maybe that's why WB didn't step up for his new movie. Let someone else, in this case Universal, foot the bill.

A 2 hour IMAX 15/70 print runs around $320,000. As many of todays movies reach 150 minutes, that pushes the print cost to over $400,000

[Modren]

Originally Posted by Agent Kay

https://www.youtube.com/watch?v=cAaz...ature=youtu.be

Trailer says additional imax features coming soon

So that trailer shows the IMAX scenes in 16:9, but as far as I can tell the actual IMAX ratio for these films is 1.90. Does that mean they're cropping out a bit at the sides to fill the screen? Or was this just done for trailer purposes and the films will actually be in 1.90?

[Geoff D]

Originally Posted by samlop10

Maybe… and/or maybe the extra picture information works on real IMAX due to the level of immersion but not on other screens (including at home). Hence why I’m so skeptical Disney is doing this on streaming and why I think it’s a gimmick.

"The IMAX version of Endgame looks amazing on my phone! Now I can appreciate the full grandeur of IMAX while sitting on the porcelain palace!"

[Lee A Stewart]

Originally Posted by samlop10

Maybe… and/or maybe the extra picture information works on real IMAX due to the level of immersion but not on other screens (including at home). Hence why I’m so skeptical Disney is doing this on streaming and why I think it’s a gimmick.

It is a gimmick. Called marketing. It is part of a marketing campaign to get people to sign up for Disney+ and reconsider leaving.

Disney+ is the number one priority at The Walt Disney Company.

[Geoff D]

Originally Posted by puddy77

Attachment 268408
Wonder what those additional IMAX Enhanced features are?

FWIW I reckon they're talking about movies, and Disnee have done a few recently with dat expanded 1.90 aspect throughout, the last Pirates movie and the Beauty and the Beast live action remake amongst them, if memory serves?

[chip75]

Originally Posted by Geoff D

"The IMAX version of Endgame looks amazing on my phone! Now I can appreciate the full grandeur of IMAX while sitting on the porcelain palace!"

[Lee A Stewart]

Originally Posted by Modren

So that trailer shows the IMAX scenes in 16:9, but as far as I can tell the actual IMAX ratio for these films is 1.90. Does that mean they're cropping out a bit at the sides to fill the screen? Or was this just done for trailer purposes and the films will actually be in 1.90?

The films will be shown in 1.90. But as many TV's overscan it will show at 1.85. If your TV is set at zero overscan, you should see the very tiniest of slivers of black bars.

[Geoff D]

Still, if these do big viewing figures on D+ then you never know re: a UHD disc release. Disnee follow the money, always have.

What's baking my noodle is that these will have Dolby Vision as well?!? But what about all dat IMAX special sauce that goes into making the image so much betterer?

[Geoff D]

Originally Posted by Lee A Stewart

The films will be shown in 1.90. But as many TV's overscan it will show at 1.85. If your TV is set at zero overscan, you should see the very tiniest of slivers of black bars.

And what I don't get about matey's comment is that the IMAX footage IS in 1.90 in the trailer linked above. The shape of the video file is 1.78 but you can see the little black bars top and bottom to make it up to 1.90.