IMAX Enhanced

[samlop10]

Posted this in another thread but worth posting here too I think.

Originally Posted by samlop10

Honestly this is a bit gimmicky. The directors of these films made the films mainly with a 2.40:1 AR in mind. I remember watching both Infinity War and Endgame in both Laser IMAX and a Dolby Cinema (which use the 2.40:1 AR instead of the taller AR) and much preferred the Dolby Cinema versions. The picture quality was slightly better and audio was better too. And nothing felt missing from the different AR in Dolby because a lot of that extra picture is just empty information. If it had truly been important the rest of the releases (disc, other streaming sites) would have received the taller AR too.

It makes sense for 3D because it creates a more immersive picture for the 3D itself, but in regular 2D it’s almost, if not completely, worthless at home. I think this is just IMAX and DTS trying to stay relevant in the home video market.

[Platitude]

Originally Posted by kristoffer

More info here: https://www.flatpanelshd.com/news.ph...&id=1636365375

They say that you'll probably need a imax tv but it sounds like it is just a (logical) assumption the article is making. Doesn't seem to be confirmed anywhere whether or not you need the equipment with the Imax-enhanced branding or not for this, as far as I can tell. The fine print at the end of the promo video just says Disney+ subscription required. Curious what ends up being the case.

[xbs2034]

Originally Posted by JG7

The marketing has come such a long way that open-matte is now called Imax!

To be fair, in many of these cases the IMAX ratio switches were planned in advance (I believe even in the screenplay stage with Guardians movies for instance). Iron Man 1 though, got its IMAX release years later though, but it was just for the big action/effects sequences still.

I saw Black Widow, Shang-Chi, and Eternals all in scope theatrically, and while I’m excited to see the expanded versions of the first two, you can tell they were composed with scope in mind and fit that frame just fine (I think BW also has relatively little expanded sequences). Though with Eternals the framing did seem cramped in a number of the big epic shots, and I imagine Zhao (who is a fan of IMAX and even did an expanded version of Nomadland) had some IMAX framing in mind.

[Geoff D]

Originally Posted by Platitude

They say that you'll probably need a imax tv but it sounds like it is just a (logical) assumption the article is making. Doesn't seem to be confirmed anywhere whether or not you need the equipment with the Imax-enhanced branding or not for this, as far as I can tell. The fine print at the end of the promo video just says Disney+ subscription required. Curious what ends up being the case.

Forget the marketing shpiel, you won't need an "IMAX Enhanced" TV to watch these just as you don't need an "IMAX Enhanced" TV to watch current IE content.

[xbs2034]

Originally Posted by Alister_M

It's a shame the UHD of Hunger Games: Catching Fire didn't use the expanded ratio for the IMAX sequences, otherwise that would probably hold the record.

I think Dune is the record with 73 minutes of 1.43 footage. Though Dunkirk is just behind it with 72 minutes and is real 15/70 footage plus a far higher % of the running time.

[PUsokrJosh305]

IMAX just posted on Twitter a video for one of the Russo Brothers talking about experiencing all of Marvel films in IMAX ratios at home. Most of the viewer’s comments say “put it out on a 4K Blu-Ray disc!” I’d tweet out to them voicing that it should also be on a disc. Tag James Gunn in it as well since he is 100% a 4K UHD Blu-ray supporter and he may push his Guardians films to get the IMAX ratios on 4K UHD Discs. The only movies I really care about in IMAX are Infinity War and Endgame. The rest are pretty good in their scope ratios.

[xbs2034]

Originally Posted by Geoff D

Forget the marketing shpiel, you won't need an "IMAX Enhanced" TV to watch these just as you don't need an "IMAX Enhanced" TV to watch current IE content.

I’m assuming people will even be able to watch these versions on their phones if they so desire. I feel like the “IMAX enhanced” TV campaign was a bust anyway.

[Geoff D]

Originally Posted by xbs2034

I’m assuming people will even be able to watch these versions on their phones if they so desire. I feel like the “IMAX enhanced” TV campaign was a bust anyway.

It's pure marketing bollox. Always has been.

[Lee A Stewart]

Originally Posted by Geoff D

It's pure marketing bollox. Always has been.

Well - at the time of it's birth it was a push for Samsung's HDR10+. But I guess that went down like a fat kid on a seesaw.

[Agent Kay]

https://www.youtube.com/watch?v=cAaz...ature=youtu.be

Trailer says additional imax features coming soon

[chip75]

If Disney+ are bringing DTS to them it's not going to do LG owners much good!

Also I've lost track of these releases, Jumanji: The Next Level is listed as IMAX Enhanced on UHD, it has the expanded ratio?

[Agent Kay]

Originally Posted by xbs2034

To be fair, in many of these cases the IMAX ratio switches were planned in advance (I believe even in the screenplay stage with Guardians movies for instance). Iron Man 1 though, got its IMAX release years later though, but it was just for the big action/effects sequences still.

I saw Black Widow, Shang-Chi, and Eternals all in scope theatrically, and while I’m excited to see the expanded versions of the first two, you can tell they were composed with scope in mind and fit that frame just fine (I think BW also has relatively little expanded sequences). Though with Eternals the framing did seem cramped in a number of the big epic shots, and I imagine Zhao (who is a fan of IMAX and even did an expanded version of Nomadland) had some IMAX framing in mind.

Every action scene bar one in BW is in IMAX

[Geoff D]

Originally Posted by chip75

If Disney+ are bringing DTS to them it's not going to do LG owners much good!

Also I've lost track of these releases, Jumanji: The Next Level is listed as IMAX Enhanced on UHD, it has the expanded ratio?

No "IMAX Enhanced" movie released on UHD disc has an expanded ratio AFAIK

[PeterTHX]

Originally Posted by chip75

Also I've lost track of these releases, Jumanji: The Next Level is listed as IMAX Enhanced on UHD, it has the expanded ratio?

IMAX enhanced doesn't mean expanded ratio necessarily.
Venom is IE on streaming and it was filmed 2.39 anamorphic.

[slimdude]

This whole IMAX shenanigans is a joke! It's nothing but a marketing ploy. if a person doesn't have a 52ft x 72ft screen in their home, then it's not real IMAX. You can't experience the same visual effect of a real IMAX presentation on a 55", 65" screen. You're only fooling yourselves. You can't drive a Pinto and pretend you're driving a Lamborghini. You can't live like a multi-billionaire and making only $25.000 a year. It's wishful thinking.

[puddy77]

Originally Posted by agent kay

https://www.youtube.com/watch?v=caaz...ature=youtu.be

Screenshot D+ IMAX.jpg
Wonder what those additional IMAX Enhanced features are?

[Agent Kay]

Just going to leave this here

[Agent Kay]

Originally Posted by puddy77

Attachment 268408
Wonder what those additional IMAX Enhanced features are?

Maybe feature films is what they mean?

[PeterTHX]

Originally Posted by MattPerdue

Gonna be neat to see the open-matte versions of Infinity War and Endgame but man it pisses me off these weren't made for disc either. Guess I shouldn't be surprised though.

Disney reserves DV and other goodies for streaming only, so definitely not surprised.

[PeterTHX]

Originally Posted by puddy77

Attachment 268408
Wonder what those additional IMAX Enhanced features are?

Likely just the super compressed DTS:X audio - which may or may not work on certain devices - did they even get their lossy DTS-HD HR to work with it properly? They got their butts handed to them with DD+ and now AC-4 for ATSC 3.0 - DTS actually withdrew their codec from ATSC 3.0 consideration after AC-4 was publicly demonstrated.