Dolby Atmos coming soon for home use

[FilmFreakosaurus]

Originally Posted by Poya

Disney isn't releasing Frozen on 3D Blu Ray because it didn't do well on its initial theatrical run and most saw the 2D. Same reason whi Need For Speed isn't getting a 3D BD here.

The Frozen 2D Blu-ray was pretty sparse in and of itself with few extras... and Frozen was one of Disney's highest grossing animated films ever.

A super-duper edition for the holidays with 2D + 3D discs, extras, and a new Atmos track on both versions would seem like a smart marketing move for all parties involved (Dolby included).

The extras that should have been released already were probably done months and months ago. Check. A 3D encode was already completed and released to Europe and Asia. Check. All that's left is a supervised home Atmos remix and encoding.