Sony getting aggressive with their Blu-ray marketing. - Blu-ray Forum

Mote · 12-17-2007, 12:57 AM

So anyone who lives in Southern California knows that the 405 freeway is one of the most, if not the most, congested freeway. So imagine my delight today when stuck in traffic I see on the side of a building a huge, and I mean HUGE banner that says "THE FUTURE IS BLU" complete with a Blu-ray logo and a Playstation 3.

This banner must of been at least 6-7 stories in height and the best part is it's in your face visible from the freeway. Stuck in traffic with a Blu-ray logo drilled into your head. Good job Sony!

For anyone who lives in Los Angeles, this is located northbound on the 405 freeway right before the 405 meets the 10 freeway by Culver City!

X-Ninja · 12-17-2007, 12:59 AM

mind taking a picture?

thats actually pretty awsome.

Porfie · 12-17-2007, 12:59 AM

Quote:

Originally Posted by Mote

So anyone who lives in Southern California knows that the 405 freeway is one of the most, if not the most, congested freeway. So imagine my delight today when stuck in traffic I see on the side of a building a huge, and I mean HUGE banner that says "THE FUTURE IS BLU" complete with a Blu-ray logo and a Playstation 3.

This banner must of been at least 6-7 stories in height and the best part is it's in your face visible from the freeway. Stuck in traffic with a Blu-ray logo drilled into your head. Good job Sony!

For anyone who lives in Los Angeles, this is located northbound on the 405 freeway right before the 405 meets the 10 freeway by Culver City!

You should take a picture and post it here!

turboedguy · 12-17-2007, 01:04 AM

makes me want to brave the 405 just to see it.

chrisshea · 12-17-2007, 01:11 AM

i want to see it but several problems
IM like 3500 milles away
LA people have guns

RUR · 12-17-2007, 01:14 AM

Quote:

Originally Posted by Mote

So anyone who lives in Southern California knows that the 405 freeway is one of the most, if not the most, congested freeway. So imagine my delight today when stuck in traffic I see on the side of a building a huge, and I mean HUGE banner that says "THE FUTURE IS BLU" complete with a Blu-ray logo and a Playstation 3......For anyone who lives in Los Angeles, this is located northbound on the 405 freeway right before the 405 meets the 10 freeway by Culver City!

Excellent!

Quote:

Originally Posted by chrisshea

i want to see it but several problems
......LA people have guns

Damn right!

crystal_sun · 12-17-2007, 01:25 AM

Post a picture of it in 1080P Blu-Ray please

fitprod · 12-17-2007, 01:26 AM

Quote:

Originally Posted by Mote

This banner must of been at least 6-7 stories in height and the best part is it's in your face visible from the freeway. Stuck in traffic with a Blu-ray logo drilled into your head. Good job Sony!

For anyone who lives in Los Angeles, this is located northbound on the 405 freeway right before the 405 meets the 10 freeway by Culver City!

Hmmm... Imagine that... The BDA taking out a large banner ad out near Culver City...

fitprod

Easywolf32 · 12-17-2007, 01:29 AM

Yeah, take a picture of that please, and try not to smash into anything, lol.

bajor27 · 12-17-2007, 01:38 AM

Quote:

Originally Posted by chrisshea

i want to see it but several problems
IM like 3500 milles away
LA people have guns

Funniest thing I've read all day. Thanks for the laugh

ink addict · 12-17-2007, 03:42 AM

All I'm getting in my head is that stupid Jamdat building. Strange I haven't noticed it yet.

Papi4baby · 12-17-2007, 06:36 AM

Quote:

Originally Posted by chrisshea

LA people have guns

So do the cops and most criminals

Twism · 12-17-2007, 07:18 AM

At our sporting events in Vancouver over 20,000 people get to see ps3 ads on a giant display as well as electronic banners circling the arena. They also have several ps3 on display to play in the hallways. I"ve definetly been seeing more ps3 ads then any other system during the holiday season.

evo_dadi · 12-17-2007, 02:24 PM

Quote:

Originally Posted by Mote

So anyone who lives in Southern California knows that the 405 freeway is one of the most, if not the most, congested freeway. So imagine my delight today when stuck in traffic I see on the side of a building a huge, and I mean HUGE banner that says "THE FUTURE IS BLU" complete with a Blu-ray logo and a Playstation 3.

This banner must of been at least 6-7 stories in height and the best part is it's in your face visible from the freeway. Stuck in traffic with a Blu-ray logo drilled into your head. Good job Sony!

For anyone who lives in Los Angeles, this is located northbound on the 405 freeway right before the 405 meets the 10 freeway by Culver City!

i saw that yesterday coming back from socal,i was like "hell yeah sons of bi****s!!"

didnt take a pic tho since i was driving.

SomethingForKate · 12-17-2007, 02:45 PM

Quote:

Originally Posted by evo_dadi

didnt take a pic tho since i was driving.

What kind of a lame-ass excuse is that??

SFK

Blu-Ray Buckeye · 12-17-2007, 02:51 PM

They better get aggressive. I'm glad you have 1 example because I still think they are weak at making the blu-ray to PS3 connection. I've seen many recent "attempts" at Sony marketing but all failed miserably at making it clear the PS3 works as a blu-ray movie player.

In fact, the ad they have in the most recent Game Informer is awful. They have a full page Sony blu-ray ad which lists Sony movie releases and a standalone blu-ray player... no PS3 in the ad at all. By putting this in a gaming mag, it basically says that PS3 is a game console and does NOT play BD movies. Ad was awful.

The Guardian · 12-17-2007, 03:00 PM

Quote:

Originally Posted by evo_dadi

i saw that yesterday coming back from socal,i was like "hell yeah sons of bi****s!!"

didnt take a pic tho since i was driving.

How fast could you possibly have been going? Seriously?

mystiksuicide · 12-17-2007, 03:05 PM

Please we all want a picture!!

quexos · 12-17-2007, 03:27 PM

We don't want a picture, we DEMAND a picture

sj001 · 12-17-2007, 03:30 PM

That would be a sight for sore eyes, there's gotta be a place around there you can get a picture of that!

12-17-2007, 12:57 AM	#1
Mote Active Member Member since:Jun 2007 Location:Playa Del Rey, CA. Blu-ray reviews:2	UPDATE! Sony getting aggressive with their Blu-ray marketing. So anyone who lives in Southern California knows that the 405 freeway is one of the most, if not the most, congested freeway. So imagine my delight today when stuck in traffic I see on the side of a building a huge, and I mean HUGE banner that says "THE FUTURE IS BLU" complete with a Blu-ray logo and a Playstation 3. This banner must of been at least 6-7 stories in height and the best part is it's in your face visible from the freeway. Stuck in traffic with a Blu-ray logo drilled into your head. Good job Sony! For anyone who lives in Los Angeles, this is located northbound on the 405 freeway right before the 405 meets the 10 freeway by Culver City! Last edited by Mote; 12-17-2007 at 05:21 PM.

Similar Threads
thread	Forum	Thread Starter	Replies	Last Post
You're head of Blu-Ray marketing what would you do?	General Chat	Stu123	26	04-09-2009 09:51 PM
Blu-ray revs up its marketing	Blu-ray Technology and Future Technology	whippersnapper	0	02-29-2008 08:30 PM
Sony marketing sucks!	Blu-ray Technology and Future Technology	Blu-Ray Buckeye	20	12-16-2007 12:55 AM
Sony signs Earnhardt, Jr. for new Blu-ray marketing push	Blu-ray Technology and Future Technology	Amel	52	09-21-2007 08:32 PM
MediaTek and Sunext reportedly more aggressive in Blu-ray chip schedule	Blu-ray Technology and Future Technology	Dave	0	11-20-2006 12:11 PM

12-17-2007, 12:59 AM	#2
X-Ninja Special Member Member since:Jul 2007 Location:North Bay, Ontario Posts: Over 1100.......... PSNetwork- Axecution Blu-ray collection:1 Blu-ray reviews:6	mind taking a picture? thats actually pretty awsome.

12-17-2007, 01:04 AM	#4
turboedguy Banned Member since:Oct 2007 Location:Santa Clarita Ca.	makes me want to brave the 405 just to see it.

12-17-2007, 01:11 AM	#5
chrisshea Active Member Member since:Mar 2007 Blu-ray reviews:3	i want to see it but several problems IM like 3500 milles away LA people have guns

12-17-2007, 01:25 AM	#7
crystal_sun Blu-ray Samurai Top contributor Member since:Sep 2007 Home Theater Gallery:9 Blu-ray collection:43 Blu-ray reviews:4 Trading Score:13	Post a picture of it in 1080P Blu-Ray please

12-17-2007, 01:29 AM	#9
Easywolf32 Senior Member Member since:Dec 2007 Location:Canada Blu-ray collection:75 DVD collection:17 Blu-ray reviews:8	Yeah, take a picture of that please, and try not to smash into anything, lol.

12-17-2007, 03:42 AM	#11
ink addict Member Member since:Dec 2007	All I'm getting in my head is that stupid Jamdat building. Strange I haven't noticed it yet.

12-17-2007, 07:18 AM	#13
Twism Member Member since:Jul 2007	At our sporting events in Vancouver over 20,000 people get to see ps3 ads on a giant display as well as electronic banners circling the arena. They also have several ps3 on display to play in the hallways. I"ve definetly been seeing more ps3 ads then any other system during the holiday season.

12-17-2007, 02:51 PM	#16
Blu-Ray Buckeye Power Member Member since:Dec 2006 Location:Virginia	They better get aggressive. I'm glad you have 1 example because I still think they are weak at making the blu-ray to PS3 connection. I've seen many recent "attempts" at Sony marketing but all failed miserably at making it clear the PS3 works as a blu-ray movie player. In fact, the ad they have in the most recent Game Informer is awful. They have a full page Sony blu-ray ad which lists Sony movie releases and a standalone blu-ray player... no PS3 in the ad at all. By putting this in a gaming mag, it basically says that PS3 is a game console and does NOT play BD movies. Ad was awful.

12-17-2007, 03:05 PM	#18
mystiksuicide Blu-ray Guru Member since:Sep 2007 Location:Miami Blu-ray collection:305 Blu-ray reviews:27	Please we all want a picture!!

12-17-2007, 03:27 PM	#19
quexos Banned Member since:May 2007 Location:Brussels, Belgium	We don't want a picture, we DEMAND a picture

12-17-2007, 03:30 PM	#20
sj001 Blu-ray Samurai Member since:Aug 2007 Location:Rochester, NY Blu-ray collection:317 DVD collection:17 Trading Score:5	That would be a sight for sore eyes, there's gotta be a place around there you can get a picture of that!

Best Blu-ray Movie Deals