Sony Introduces PS3-based ZEGO Video Rendering System

[Shin-Ra]

Sony to Showcase Innovative "Beyond HD" Content Creation Workflows at "SIGGRAPH 2008"

"ZEGO" Computing Unit incorporating Cell/B.E. microprocessor and RSX® graphics processor to be launched for U.S. market within this year

Sony is exhibiting new "Beyond HD" content creation workflow solutions at "SIGGRAPH 2008" (held from August 12-14 at Los Angeles Convention Center, Los Angeles, California, USA). Based on a new hybrid multi-core processing platform, these solutions are designed to provide production professionals with increased efficiency and accelerated workflows across every stage of production, from shooting and acquisition to editing and display.

New Product Launch for U.S. Market

To coincide with SIGGRAPH 2008, Sony Electronics Inc. has also announced a new computing unit. The BCU-100 is the first product to be launched as part of Sony's new multi-core processing platform, "ZEGO". BCU-100 incorporates the high-performance Cell Broadband Engine™ microprocessor (Cell/B.E.) and RSX® graphics processor to realize high speed computational performance. BCU-100 is scheduled for launch in the U.S. market within this year.

The new brand name "ZEGO" originates from the concept "Zest to Go", emphasizing Sony's dynamic advancement towards the future of video production with this new, hybrid multi-core processing platform.

Features of "ZEGO" BCU-100

1. High-Speed Processing

• RSX® delivers high-performance graphics processing while Cell/B.E. realizes arithmetic operation speeds of up to 230 GFLOPS.
• Equipped with onboard high speed memory, XDR™.

2. Miniature Size

• BCU-100 is a 1U (unit) size and can be mounted in a 19-inch rack.

3. Reduced Energy Consumption

• BCU-100 delivers high computational performance while reducing power consumption to 330W or less.