SONY delays Blu-Ray Player to October !!!

[JimPullan]

Well, forum members, it's official . . . SONY sent emails to all its dealers (which I am one) notifying us that the introduction of the Sony Blu-Ray BDP-S1 has been delayed until mid to late October 2006. It was a one sentence email, not containing any reasoning for this delay. Now I sit with pre-orders from customers 'expecting' product fulfillment in August. I guess I'll have to put on my PR cap and do my rug dance to all these customers now or substitute and switch them to the Samsung unit for August fulfillment. Way to go SONY !!!!!

However, all is not lost. It certainly appears that this delay may have some positive aspects to it, correcting and improving the Player, making sure it is pristine at its launch. If this is so, then the delay is justified and we the consumer (and reseller) will benefit. One thing is critical to its successful launch and that is 'not to miss' the Holiday Season, and the excited buyer at that time. If they happen to postpone to the first quarter 2007, we will not see any price reduction occur until the late summer or fall, following SONY recovering their R&D monies, which will always occur first. As I get intelligence information from SONY, I'll pass it on here to my fellow forum members, provided it is not confidential information, not for the general public.



Jim Pullan
Audio Excellence
Ocala, FL