HELP: Blu-ray froze while watching in PS3 and now it won't read disks!

[BIRD status]

I was watching superbad blu ray in my PS3 and it just randomly froze. I ejected it and put it back in to only a black screen. I tried restarting the maching, other blu rays, games, dvds etc but the PS3 won't recognize any disk.

All of the other features still work (psn store, downloaded games, etc.) Anything I can do? It's a 40gb i've had for less than a year from best buy. I did not purchase their warranty, but Sony should have a manufacturer warranty right?

thanks!