What is your opinion of the way Sony has handled the marketing of the PS3??

[Volume11]

Originally Posted by Maxpower1987

Hence the step up in advertising for 2009 titles. The purse strings are pretty tight right now at SCE, they are battling hard to post a profit for FYE 31/3/09, but they also want to promote their awesome games.

You have to rise above it, there is no other way. Let the games speak for themselves. Games sell more by word of mouth than by advertising in the long term anyway. Look at Uncharted, it has shipped over 1.5m copies WW (I can't give you the accurate figures, but arne from ND just at least 1.5m shipped) even though it got of to a pretty dismal start. When all is said and done, Uncharted and LittleBigPlanet will probably sell over 3m copies which is pretty amazing for a new IP these days. On the 360 side there was Gears of War, which sold by word of mouth, I know I bought it because a mate told me it was the best thing since sliced bread...

Actually, Gears was heavily advertised and received universal acclaim. Halo also was heavily advertised and received universal acclaim.

Word of mouth is something that would have made sense 15 years ago. With numerous gaming websites and sites like Metacritic, not too mention the insane advertising its hard to say games like Gears sold by word of mouth.