Avengers & Avengers Age Of Ultron 4K Steelbooks (Best Buy Exclusive)

[reeper]

Originally Posted by ltb2.0

4K has a very limited market. There's still people who haven't moved on from DVD.

Yep. DVD sales > BD sales, still.

Your casual consumer doesn’t pay attention to whether something is actually in high definition or not, let alone the correct aspect ratio on their widescreen TV (typically, they just want the entire screen taken up, even by stretching a 4:3 image to fit because they can’t stand the black bars).

They mostly care about the low price = DVD.