ICE ("Immersive Cinema Experience") Coming To North America

[Himmel]

http://youtu.be/Klyw5yAa-xU

AEG and CGR Cinemas are bringing "ICE" theaters ("immersive cinema experience) to North America for the first time. The technology, which has been around in France for awhile, is the newest "Premium Large Format" idea to arrive over here in hopes of both challenging IMAX (and Dolby Vision) and banking on moviegoers willing to pay a little extra for a little extra.

"The ICE (“Immersive Cinema Experience”) THEATER concept launched two-and-a-half years ago, combining state-of-the-art design and excellence in sound and image technologies with the revolutionary ICE IMMERSIVE sensorial experience. ICE IMMERSIVE technology features five non-reflecting LED-panels flanking each side of the auditorium to fill the moviegoer’s peripheral vision with complementary colors from the front screen. CGR’s in-house post-production team in La Rochelle creates ambient images for the panels and syncs them to each film showcased using this technology."

Each location features luxury seats, superior immersive sound and RGB laser projection , along with the "ICE IMMERSIVE" experience with LED panels on the side walls.

The first theater, beginning this Fall, will be at Regal L.A. Live.

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