Could Sony learn a thing or two from MS advertising?

[Speedfreak]

On Saturday evening I was watching the X Factor semi final (the final on Sunday got 20 million viewers according to the Times, so Saturday would have been 15 million or more) and I was amazed by the number of XBox adverts that were shown.

This is the advert order during one commercial break...

Tesco's
XBox 360 - love music, love XBox
Golden Cow
XBox 360 - Stream HD movies instantly on demand
Carphone Warehouse - get a PS3 slim on a £25 a month contract
XBox 360 - watch TV from Sky on the XBox 360
Boots
Argos - XBox 360 + 3 games + extra controller £149.99

So with a captive audience of 15+ million viewers, 2 weeks before Christmas, we see four adverts telling us how the XBox 360 is great for music, streaming HD movies, watching Sky tv and you can get one for £149.99 with extras - whilst we also learn that if you buy a mobile phone on a contract, you'll get a PS3 slim chucked in for free!

Yes, Sony had done some good advertising recently, but come on!! Prime time TV, two weeks before Christmas, during one of the years most watched tv shows!

I love my launch 60Gb PS3 - best Christmas present my wife ever bought me! I love all the amazing things it does and all the excellent features it has. I'm also well aware of the XBox's plus points and negative points.

But, if I was oblivious to these facts and just wanted to buy my kid a console for Christmas, after watching the above adverts, would I really buy a PS3?