Sony announces in game advertising deal with Double Fusion - Blu-ray Forum

Nerdkiller likes BD · 07-10-2008, 07:54 PM

http://www.ps3fanboy.com/2008/07/10/...double-fusion/

The news also states that the in game advertising industry will rise by 1,150% by 2011 to almost one billion dollars. Hopefully, this will mean cheaper games by Sony and MMO's at little or no monthy cost at all. But something tells me this is old news though.

Lucy Diamond · 07-10-2008, 08:21 PM

Is nothing sacred?

jswilli1 · 07-10-2008, 08:22 PM

I have already noticed this while playing Pain. Many EA games also have alot of advertisement especially in the sports and driving genre.

bajor27 · 07-10-2008, 08:57 PM

I have no problems with in-game advertisements to a point.

I don't mind seeing ads on the boards in an NHL game for example. It makes sense.

I don't mind billboards in games like with real advertisements, or seeing real vending machines or a mcdonalds. Heck, I loved that Crazy Taxi involved driving people to KFC sometimes. It just makes sense.

Would I mind if I coul buy some Nikes for my guy in the sims? Nope. That'd be fine.

Do I want to see loading screens turn into ads for Pepsi - nope - I sure don't.

For me, it's all a matter of integrating them into things so I barely notice I'm looking at and ad

stockstar1138 · 07-10-2008, 08:59 PM

a coca cola ad in a game > a lobster cola ad in a game. makes it more realistic.

as long as we aren't advertising ridiculous stuff (ie the walls in MLB 09 plastered with ads for NBA 09) im fine.

hardcore_canadian · 07-11-2008, 01:23 AM

I love the Idea of In Game Advertising, it'd be something I'd be excited to be a part of if i could, must finish marketing too now

U-Phorik · 07-11-2008, 03:13 PM

They've been doing this on PS2 for a while now, with The Need For Speed games, like seeing Burger King and stuff in the games, hey, whatever, it's just a bunch of crap I won't buy anyway probably, but if it makes my games cheaper, and possibly a next gen console cheaper, so be it...

aygie · 07-11-2008, 03:33 PM

As long as it doesn't disturb me while playing the game i don't care.

07-10-2008, 07:54 PM	#1
Nerdkiller likes BD Blu-ray Knight Top contributor Member since:Jan 2008 Location:Wrestling in Ireland. PSNetwork: Nerdkiller316PSN Nerds beaten up: Loads 4K collection:75 Blu-ray collection:880 Trading Score:1	Sony announces in game advertising deal with Double Fusion http://www.ps3fanboy.com/2008/07/10/...double-fusion/ The news also states that the in game advertising industry will rise by 1,150% by 2011 to almost one billion dollars. Hopefully, this will mean cheaper games by Sony and MMO's at little or no monthy cost at all. But something tells me this is old news though.

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07-10-2008, 08:21 PM	#2
Lucy Diamond Blu-ray Champion Top contributor Member since:Apr 2008 Location:The Tomb of Annihilation 4K collection:- Blu-ray collection:- DVD collection:- Digital collection:- Blu-ray reviews: 2 Trading Score:3	Is nothing sacred?

07-10-2008, 08:22 PM	#3
jswilli1 Active Member Member since:Mar 2007 Location:Rio Rancho, NM Blu-ray collection:32	I have already noticed this while playing Pain. Many EA games also have alot of advertisement especially in the sports and driving genre.

07-10-2008, 08:57 PM	#4
bajor27 Blu-ray Guru Top contributor Member since:Nov 2007 Location:BC, Canada Blu-ray collection:1031 DVD collection:2 Trading Score:5	I have no problems with in-game advertisements to a point. I don't mind seeing ads on the boards in an NHL game for example. It makes sense. I don't mind billboards in games like with real advertisements, or seeing real vending machines or a mcdonalds. Heck, I loved that Crazy Taxi involved driving people to KFC sometimes. It just makes sense. Would I mind if I coul buy some Nikes for my guy in the sims? Nope. That'd be fine. Do I want to see loading screens turn into ads for Pepsi - nope - I sure don't. For me, it's all a matter of integrating them into things so I barely notice I'm looking at and ad

07-10-2008, 08:59 PM	#5
stockstar1138 Banned Member since:Apr 2007	a coca cola ad in a game > a lobster cola ad in a game. makes it more realistic. as long as we aren't advertising ridiculous stuff (ie the walls in MLB 09 plastered with ads for NBA 09) im fine.

07-11-2008, 01:23 AM	#6
hardcore_canadian Power Member Member since:Nov 2007 Location:Victoria, BC Blu-ray collection:70	I love the Idea of In Game Advertising, it'd be something I'd be excited to be a part of if i could, must finish marketing too now

07-11-2008, 03:13 PM	#7
U-Phorik Active Member Member since:Jun 2008 Location:The 407	They've been doing this on PS2 for a while now, with The Need For Speed games, like seeing Burger King and stuff in the games, hey, whatever, it's just a bunch of crap I won't buy anyway probably, but if it makes my games cheaper, and possibly a next gen console cheaper, so be it...

07-11-2008, 03:33 PM	#8
aygie Blu-ray Ninja Member since:Jul 2007 Location:PSN Network: Aygie Blu-ray collection:99	As long as it doesn't disturb me while playing the game i don't care.

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