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Old 05-19-2010, 11:11 PM   #1
xradman xradman is offline
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India/Bollywood Why are there multiple releases from different studios?

I noticed that UTV is now releasing Johdaa Akbar. Big Home Video released this title earlier this month. Same sort of thing happened with Wanted (Eros and T-Series) and Race (Moser Baer and UTV) This is something that is very strange for non-Indian consumer to see the same film released by multiple Indian distributors. Why is this done? Isn't there an exclusive agreement for Blu-ray releases in India or is this routine? Does this happen for most titles or only for some titles?
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