HTSA news, and Disney Platinum Edition Blu-rays...

[joeorc]

In a nutshell
--The Blu-ray Disc Association, directed by 18 people representing the board of directors companies and some 200 other contributing and general member firms, is in the middle of a nationwide Mall Tour to educate consumers about Blu-ray. To a person, they're convinced that this format "war" will end when the public is better informed about Blu-ray vs. HD-DVD.
--Blu-ray has more backers, we were reminded. We didn't need to be. Just look at the BDA board members: Apple, Dell, HP, Hitachi, LG, Mitsubishi, Panasonic, Pioneer, Philips, Samsung, Sharp, Sony, Sun Microsystems, TDK, Thomson, Twentieth Century Fox, Walt Disney, and Warner Bros. That's some group. The most recent to announce exclusive support of Blu-ray is Home Theater Specialists of America, the largest home theater installation consortium in the nation. That's also big-time, since these folks depend on word-of-mouth customer satisfaction for their livelihoods, and their decision to back one format exclusively was based on a poll of all their members working in the home entertainment field. Blu-ray was what they recommended to the 11 million "luxury lifestyle" clients they serviced a whopping 92 percent of the time.

http://www.dvdtown.com/news/the-latest-on-blu-ray/4880

think any studio could ignore that let alone the install base of playstation 3 owners....