'Mars Needs Moms' one of the biggest bombs ever.

[Jezza]

Originally Posted by EricJ

BECAUSE. IT. WAS. A. BOOK.

Not a particularly memorable big-expensive-picture-book at Barnes & Noble, and the movie, traditionally, bears not the slightest perceptible resemblance to the plot, design or theme of it past the title.
But, like "Polar Express", "Shrek", "Cloudy/Meatballs", "Night at the Museum", "Ant Bully", "Horton Hears a Who", "The Lorax", etc., as long as it has the same title as the book that's on the overpriced-picture-book shelf at Barnes & Noble, this immediately validates it with parents as a mushy and responsible movie to take your young ones to.

And who knows, maybe in another twenty years, some animation-studio executive will actually READ it past the marketable sounding title.

That's as maybe, but it's quite easy to change the title to something different and more saleable. Clearly the title didn't say to parents that it was appropraite for children to see, because that's probably why it flopped.

As a relatively unknown book it would have made much more sense to change the title anyway.