WB, Blu-ray and the death of the BOGO?

[Zaphod]

Now that WB has crossed party lines and the future looking pretty good for Blu-ray's world dominance, what is in store for the almighty BOGO. Now that it looks like there is nothing to compete with in the future, will the BOGO's go by the wayside. I mean what would be their incentive now (at least 6 months out and beyond since there is nothing right now that would point to HD-DVD polling over and dying)? Any thoughts?

My wallet (and probably the majority of us here) has gotten smaller in the last 2-3 months and my collection has exploded since the BOGO's started popping up. I hope if BOGO's do become more scarce that with economies of scale the prices of the movies will come down to what a BOGO would bring the per item price to. Here's to lower prices!