Death to "BOGO"! - Blu-ray Forum

kamiller42 · 11-12-2007, 06:09 PM

I am on a crusade to kill the acronym "BOGO." BOGO does not accurately reflect the transaction. Two discs are being sold. None my receipts show any free discs.

The "BOGO" name also give the HD DVD crowd something to feed on. They love to cry foul because they claim the Blu-ray studios are giving their discs away. They are not giving the discs away. They are selling them at half price when purchased in pairs.

From now on, I propose BOGO become B2FO (Buy 2 @ 50% off). Other acronyms considered, but not BOGO. (BOGO is acceptable is the item is really free.)

pedigree · 11-12-2007, 06:12 PM

you Buy One and then you Get One... free. you technically buy 2 but they reimburse you the second.. so your not buying 2 at half price but 2 for 1... if it was half price you'd be able to just buy one at half the price... in these offers you HAVE to buy 2 to get the deal
nice try though
A for effort

gotjewed · 11-12-2007, 06:14 PM

all the "BOGO" sales at frys is bs you can just buy one and get it half off so hes right about that

haushausman · 11-12-2007, 06:16 PM

I saw the acronym BOGO on a sign at GNC in the mall. It goes way beyond Blu-ray. It's now a widely used word for marketing.

bluperch · 11-12-2007, 06:15 PM

BoGo. Isn't that much better with the variance in capitalization?

Joe Cain · 11-12-2007, 06:16 PM

"BOGO" is fun to say. I think it should be band name.

WickyWoo · 11-12-2007, 06:17 PM

Quote:

I am on a crusade to kill the acronym "BOGO." BOGO does not accurately reflect the transaction. Two discs are being sold. None my receipts show any free discs.

The "BOGO" name also give the HD DVD crowd something to feed on. They love to cry foul because they claim the Blu-ray studios are giving their discs away. They are not giving the discs away. They are selling them at half price when purchased in pairs.

From now on, I propose BOGO become B2FO (Buy 2 @ 50% off). Other acronyms considered, but not BOGO. (BOGO is acceptable is the item is really free.)

BOGO is memorable and has great mouth feel. It passes all those great marketing tool factors.

Joe Cain · 11-12-2007, 06:19 PM

Quote:

Originally Posted by WickyWoo

BOGO is memorable and has great mouth feel. It passes all those great marketing tool factors.

Mmm...can't read "mouthfeel" without thinking about beer tasting.

JJ · 11-12-2007, 06:20 PM

B2FO? How would you say that? Beetoofo. Bitufo.

bluperch · 11-12-2007, 06:21 PM

Here ya go:

You Have to Buy Two to Get Half Price on Both or YHtB2tGHPoB (it's pronounced just how it's spelled).

And I don't care if the HD DVD crowd feeds on it or not. I'm getting great prices for movies!

Manco · 11-12-2007, 06:44 PM

Quote:

Originally Posted by WickyWoo

BOGO is memorable and has great mouth feel.

Sight. Sound. ...and now Taste.

I like it! Just another added benefit of Blu-ray over HD-DVD.

mdm1699 · 11-12-2007, 06:25 PM

Quote:

Originally Posted by bluperch

BoGo. Isn't that much better with the variance in capitalization?

bOgO is better. It is like eyeglasses.....watching you.

Deane Johnson · 11-12-2007, 06:30 PM

The word "BOGO" is here to stay in marketing. You might as well learn to love it, you're going to see it on all kinds of sales, not just high def.

dobyblue · 11-12-2007, 06:42 PM

What's wrong with B2A5 - a distant cousin of R2D2.

BOGO isn't going away, but I know where you're coming from.

Rike255 · 11-12-2007, 07:26 PM

I love BOGO's. I don't care if HD DVD people take this and run with it, this is a FANTASTIC way to get people into Blu-Ray. Especially PS3 owners. I've already convinced a lot of people to buy their first 2 Blu-Ray movies this time around (posted about the BOGO at Gamefaqs PS3 board) they're just loving it over there by the way.

This is what we want, a perfect way to convince fence sitters to make their first purchase and strengthen our user base. So what you need to do is not only buy movies that you want, but get the word of this out there NOW. Post about it in other forums, especially game forums not Blu-Ray ones like this because everyone already knows about it and is a fan.
The point is to extend the user base, that should be our number 1 priority. This isn't about the sales numbers for this week, we were going to win anyways.

So get out there and tell everyone you know about this. Not only Blu-Ray buyers, but everyone.

dperrone · 11-12-2007, 07:37 PM

how about - Who cares about the HD DUDS, we can't be worried about their jealousy......we are once again just getting better titles and better prices !!!! This just proves once again why Blu-Ray is #1

tell our enemies that they may take away our lives, but they'll never take our BLU-RAY

hardcore_canadian · 11-12-2007, 11:31 PM

BOGO was coined by Payless Shoes No? well, not created, but marketed from them, they made it a word people use

mystiksuicide · 11-12-2007, 11:47 PM

does it really matter what it's called? As long as we get a great deal and crush hd dvd who cares!!!

Anthony P · 11-13-2007, 01:43 AM

I like 241

Hawknelson05 · 11-13-2007, 06:51 AM

yeah, its just a marketing tool. And if you notice the receipts will say like $15.00 and $14.99. so that you cant buy both, 1 being 29.99 and the other being 0.00 and return the 29.99 one and keep the other one literally for free. Kind of makes you wonder if they figured these things out by trial and error years ago =)

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11-12-2007, 06:09 PM	#1
kamiller42 Active Member Member since:Sep 2007 Blu-ray collection:1 Blu-ray reviews:1	Death to "BOGO"! I am on a crusade to kill the acronym "BOGO." BOGO does not accurately reflect the transaction. Two discs are being sold. None my receipts show any free discs. The "BOGO" name also give the HD DVD crowd something to feed on. They love to cry foul because they claim the Blu-ray studios are giving their discs away. They are not giving the discs away. They are selling them at half price when purchased in pairs. From now on, I propose BOGO become B2FO (Buy 2 @ 50% off). Other acronyms considered, but not BOGO. (BOGO is acceptable is the item is really free.)

11-12-2007, 06:12 PM	#2
pedigree Power Member Member since:Jul 2007 Location:Montreal, Canada	you Buy One and then you Get One... free. you technically buy 2 but they reimburse you the second.. so your not buying 2 at half price but 2 for 1... if it was half price you'd be able to just buy one at half the price... in these offers you HAVE to buy 2 to get the deal nice try though A for effort

11-12-2007, 06:14 PM	#3
gotjewed Banned Member since:Oct 2007	all the "BOGO" sales at frys is bs you can just buy one and get it half off so hes right about that

11-12-2007, 06:16 PM	#4
haushausman Special Member Member since:Jan 2007 Location:Chicago Home Theater Gallery:12 Blu-ray collection:343 Blu-ray reviews: 5	I saw the acronym BOGO on a sign at GNC in the mall. It goes way beyond Blu-ray. It's now a widely used word for marketing.

11-12-2007, 06:15 PM	#5
bluperch Active Member Member since:Sep 2007 Location:Lakewood, CO	BoGo. Isn't that much better with the variance in capitalization?

11-12-2007, 06:16 PM	#6
Joe Cain Power Member Member since:Sep 2007 Location:The Tragic City Blu-ray collection:79	"BOGO" is fun to say. I think it should be band name.

11-12-2007, 06:20 PM	#9
JJ Blu-ray Count Top ranked HT gallery Member since:Jul 2007 Location:Miami, FL Home Theater Gallery:99 4K collection:621 Blu-ray collection:1295 DVD collection:31 Digital collection:5 Blu-ray reviews: 18 Trading Score:203	B2FO? How would you say that? Beetoofo. Bitufo.

11-12-2007, 06:21 PM	#10
bluperch Active Member Member since:Sep 2007 Location:Lakewood, CO	Here ya go: You Have to Buy Two to Get Half Price on Both or YHtB2tGHPoB (it's pronounced just how it's spelled). And I don't care if the HD DVD crowd feeds on it or not. I'm getting great prices for movies!

11-12-2007, 06:30 PM	#13
Deane Johnson Active Member Member since:Nov 2006 Location:Omaha, NE	The word "BOGO" is here to stay in marketing. You might as well learn to love it, you're going to see it on all kinds of sales, not just high def.

11-12-2007, 06:42 PM	#14
dobyblue Super Moderator Top contributor Member since:Jul 2006 Location:Ontario, Canada Home Theater Gallery:71 4K collection:55 Blu-ray collection:655 Blu-ray reviews: 15	What's wrong with B2A5 - a distant cousin of R2D2. BOGO isn't going away, but I know where you're coming from.

11-12-2007, 07:26 PM	#15
Rike255 Blu-ray Ninja Top contributor Member since:Jul 2007 Location:AB, Canada PSNetwork: Rike255 Home Theater Gallery:44 Blu-ray collection:57	I love BOGO's. I don't care if HD DVD people take this and run with it, this is a FANTASTIC way to get people into Blu-Ray. Especially PS3 owners. I've already convinced a lot of people to buy their first 2 Blu-Ray movies this time around (posted about the BOGO at Gamefaqs PS3 board) they're just loving it over there by the way. This is what we want, a perfect way to convince fence sitters to make their first purchase and strengthen our user base. So what you need to do is not only buy movies that you want, but get the word of this out there NOW. Post about it in other forums, especially game forums not Blu-Ray ones like this because everyone already knows about it and is a fan. The point is to extend the user base, that should be our number 1 priority. This isn't about the sales numbers for this week, we were going to win anyways. So get out there and tell everyone you know about this. Not only Blu-Ray buyers, but everyone.

11-12-2007, 07:37 PM	#16
dperrone Senior Member Member since:Sep 2007 Location:Orlando, Florida Blu-ray collection:49	how about - Who cares about the HD DUDS, we can't be worried about their jealousy......we are once again just getting better titles and better prices !!!! This just proves once again why Blu-Ray is #1 tell our enemies that they may take away our lives, but they'll never take our BLU-RAY

11-12-2007, 11:31 PM	#17
hardcore_canadian Power Member Member since:Nov 2007 Location:Victoria, BC Blu-ray collection:70	BOGO was coined by Payless Shoes No? well, not created, but marketed from them, they made it a word people use

11-12-2007, 11:47 PM	#18
mystiksuicide Blu-ray Guru Member since:Sep 2007 Location:Miami Blu-ray collection:305 Blu-ray reviews:27	does it really matter what it's called? As long as we get a great deal and crush hd dvd who cares!!!

11-13-2007, 01:43 AM	#19
Anthony P Blu-ray Count Member since:Jul 2007 Location:Montreal, Canada	I like 241

11-13-2007, 06:51 AM	#20
Hawknelson05 Banned Member since:Oct 2007 Location:Gainesville Trading Score:1	yeah, its just a marketing tool. And if you notice the receipts will say like $15.00 and $14.99. so that you cant buy both, 1 being 29.99 and the other being 0.00 and return the 29.99 one and keep the other one literally for free. Kind of makes you wonder if they figured these things out by trial and error years ago =)

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