Could HD-DVD SuperBowl Ad help Blu-Ray?

[ottscay]

One way it will help; it's another $2.3 million that Toshiba is pissing down a black hole days before they have to release their quarterly earnings. Since it sure isn't going to spike HD DVD sales, spending money so frivilously for little or no benefit only hastens the day when Toshiba has to call it quits.

Otoh, I recall several reports that Toshiba was "reaching out to retailers" to make sure that everyone didn't just dump their players. I wonder if the promise of a Superbowl ad to help move the clearance players was the only way to prevent CC and BB and Walmart from sending their players back asap.

As mild support, notice that many (if not all) of the major retailers will have their HD DVD players on clearance the week of the Superbowl, and there are annecdotal reports that no more are being offered.

Hmmm....