Theory about Amazon.com

[Elandyll]

Hi!

Something has been sortof puzzling me recently.
It's the high ranking of the HD DVD players on Amazon.
Everywhere the Blu Ray hardware is giving HD DVD a beating, but not on Amazon? Why would that be?

Evidence #1: List of "Bestseller" Electronics, DVD Player section.
(to get there from the main page, Click on Electronics->Tv/Home Theatre on the left, then Top seller at the top. Then DVD Player section on the left).
The list is supposedly updated hourly, but I'll get back to that.

http://www.amazon.com/gp/bestsellers...ef=pd_ts_e_nav

On that list, supposedly the top sellers for Amazon on all DVD disc type players (including DVD players, Blu Ray players and HD DVD), you can find

HD-A30: #2
HD-A3: #3
HD-A35: #5

First Blu Ray
Panny BD-MP30K: #9

Evidence #2
Now, if you follow a different logic
(From Main page, go to Electronics->TV-home Theatre. Right in the middle of the page you have a picture of a HD DVD, with the section "DVD Players and Recorders" right under it. Click on that. It then lists you all the items found in that category, with order being either price, or bestselling -the default-).
http://www.amazon.com/b/ref=amb_link...f_rd_i=1065836

The list is -radically- different.

The BD panny is #6, the Samsung #11, with only Upscaler / normal DVD players around them.
The first HD DVD is found in #40, an A2.

Other things to ponder about, despite the huge drop in price of the hardware, and the %53 off about software:
http://www.eproductwars.com/dvd/

So ... Wth is Amazon doing with its rankings?
When they say the "Best Seller" list is updated "hourly", who's doing that?
Because their "bestselling" sorting criteria seems to be doing this on the fly just by considering how many units are bought. No need to have anything "process", just put on top whichever item is going through the paying process the most.
Is the Top Seller section sponsored by Toshiba for the DVD players ?
Might explain a lot of things...

Are the HD A30 and A3 really outselling $30 DVD players and $60 upscaling ones?