How are you helping Blu-ray?

[Bango]

Other than buying the blu-rays you like (and just collecting every Blu-ray you can get your hands on) How are you helping Blu-ray better establish itself on the market? Do talk to your friends and family about it? When you're at the store, do you talk to others about Blu-ray? Do Nothing? Just curious as to how I compare to everyone else. Select all that apply, Poll up!