The average mainstream consumer might reject all the required firmware updates

[HDTV1080P]

Perhaps in the future Internet connections to all BLU-RAY players will become a standard. Then the ideal setup would be once or twice every month the BLU-RAY player would turn itself on and go check to see if there is a firmware update. If there was a firmware update then the BLU-RAY player would automatically install the firmware. This should be the default setting. Then in the menu an option to disable automatic firmware updates would please some users that do not want their player to update the firmware.
This would make it easy for the mainstream consumer. Perhaps BD-live one day with internet connection will become a mandatory feature on new BLU-RAY players just like PIP capability is mandated on all new BLU-RAY players after October 31 2007.