End of the format war?... (long read)

[hmurchison]

Originally Posted by phloyd

Regardless of whether this is possible or not, I can't see any of the studios jumping at this other than Warner and Paramount.

And they aren't gonna be much of a factor in the 'war' anyways since they are already available on both formats.

I would see attempts to do this similar to doing the DVD Combo discs - why would I want to have an extra format I have no intention of using (regardless of what my HD preference is).

I don't fully agree with this. If what they say in the article is true the NME process yields well enough to put the replication costs at or below current BD-ROM production pricing. This would be a huge boon in costs because now I only have one SKU to manage, one SKU to store in warehouses one SKU to track. The cost savings and ROI are very evident here. I could see Sony/Columbia waffling but honestly this would be just the thing that other studios would be intrigued by