Vast majority uninterested in Blu-ray and HD-DVD

[Rob]

In Europe it's still very early days for high definition technologies. Even in the USA only 15% of households have a HDTV. But it is the future, and as people look to upgrade/replace their tvs in the next 10 years or so, they'll invariably buy a HDTV, (knowingly or not). Apparantly 60% of the Uk households don't have pay tv. Therefore, are unlikely to pay for Sky's HDTV service. It won't be until 2012 when analogue tv has been finally turned off with additional space for HDTV channels, that HDTV will really start to take off. When HDTV is available via freeview, people will be more likely to want high definition pictures.