10$ billion loss for real?

[ZoetMB]

Originally Posted by P@t_Mtl

I don't know how right I am with this but I also see a problem of too much new things too fast. Within 6 months, new TV with new features that make the one you just got a year before no longer valid. The push for 3D, new formats. It seem every 6 months they just push something new on the market. Change forward is good but I fear we have reach a level where there just too much change. Look how crazy it is for PC and laptop or even tablets and cell. phones. You buy it and 4 months later it's almost like you have a product that was produce in the stone age. There is only so much customers can consume at a given time. After a while you reach a breaking point.

The problem is the consumers, not the manufacturers. Just because someone releases a new model with new features doesn't mean you have to upgrade. But when you do choose to upgrade, the new features will be there.

New car models are released every year (ok, most years it's just cosmetic changes, but there are changes). The car manufacturers are not expecting you to trade in every year. For cars that are owned (as opposed to leased), the average car owner now keeps their car for seven years.

Consumers don't want manufacturers to upgrade their products until they're ready to buy because they don't want to feel like they have an old model. That's ridiculous. Nikon announced the D800 DSLR yesterday. The D700 did not stop working because the D800 was announced.

Having new models every year (aside from the car industry) is a relatively new phenomenon, driven largely by the computer industry. But some products, like major appliances (refrigerators, ovens, etc) have models that are on the market for years without upgrades.

In any case, everyone needs to chill. If you're not ready to upgrade, don't. I'm still using an i-Phone 3G and my Mac is over three years old. (My previous Mac was over seven years old when I retired it.) When I bought my Sony HX929 and new receiver, I finally retired a 25-year-old CRT and a mostly 30+ year-old stereo system (except for the 30-year-old speakers, which I'm still using). Nothing says you have to upgrade.