The average mainstream consumer might reject all the required firmware updates

[HDTV1080P]

Perhaps in the future Internet connections to all BLU-RAY players will become a standard. Then the ideal setup would be once or twice every month the BLU-RAY player would turn itself on and go check to see if there is a firmware update. If there was a firmware update then the BLU-RAY player would automatically install the firmware. This should be the default setting. Then in the menu an option to disable automatic firmware updates would please some users that do not want their player to update the firmware.
This would make it easy for the mainstream consumer. Perhaps BD-live one day with internet connection will become a mandatory feature on new BLU-RAY players just like PIP capability is mandated on all new BLU-RAY players after October 31 2007.

[TheOmegaSoldier]

This is one of the things that will make it slower to adopt.

In the argument of computer vs. blu-ray player, which is more complex - people expect computerse to have trouble, they always have and always will. Movie players are designed for entertainment. pop it in and go.

Bob can pop a cd into his 11 year old cd player and it works. It doesn't need an update.

Sue can pop a dvd into her 6 year old dvd player, it's fine.

James pops pirates into his blu-ray player and it requires an update, and now he must spend time figuring out how. This will not be the last time it needs an update. When his friends say "what's wrong with the movie why won't it play? You spent eight hundred dollars on this thing? " They won't be buying one after this impression.

i am in complete agreement with the original poster. i've had several problems already trying to promote this format to my friends and family, we need to lessen issues like this in order for it to ever "replace dvd in 3 years" like they want it to.