Block-head on IGN continues to shill HD DVD

[BTBuck1]

Target Not Going Blu-ray Exclusive
Earlier reports on internet erroneous says HD-DVD.
by Gerry Block

July 26, 2007 - Earlier today word was spreading on the internet that the large retail chain Target had made Blu-ray its exclusive choice in the HD format war for selling in its brick-and-mortar outlets. The HD-DVD promotions group has now issued a statement on the news, noting that previous reports were in err as to the fact that an exclusive agreement had been made. Instead, the HD-DVD group points out, Sony has done nothing more than purchase an end cap at retail, as HD-DVD has done in stores like Best Buy and Circuit City.

An official statement was made by Ken Graffeo, the executive vice president of HD Strategic Marketing for Universal Home Entertainment:

"Target will continue to carry the Xbox 360 HD DVD drive as well as HD DVD titles so we don't see much of a change in their plans to carry both formats. In fact, they continue to sell Toshiba HD DVD players on their web site. Sony appears to have bought an end cap, just as HD DVD has in retail stores such as BestBuy and Circuit City.

What's important is that stand alone HD DVD players are still much more affordable than Blu-ray players, plus they offer a better experience - just compare titles appearing in both formats like "300" or "Blood Diamond." Ultimately consumers will be the ones that determine what format provides the greatest value."

The HD-DVD group has been somewhat embattled of late as Sony has achieved some recent successes in distributing Blu-ray through rental outlets, first securing an exclusive position at Blockbuster (story) and then cutting a profit sharing deal with Rentrak (story). Had a major retail outlet like Target actually gone totally Blu-ray exclusive it would have been a bad day indeed for HD-DVD.

I suggest you guys join me in setting the record straight here:
http://gear.ign.com/articles/808/808350p1.html